Director/PDMR Shareholding

PURECIRCLE LIMITED

("PureCircle" or "the Company")

Dealings in Shares

PureCircle (LSE: PURE), the world's leading producer and marketer of high purity stevia ingredients has today been notified of the following purchase of shares from the open market by a Director.

Director Number of shares Price per share Date of purchase

purchased indirectly

Mr. Paul Selway-Swift 12,000 GBP2.40 2 November 2012

Mr. Paul Selway-Swift's shares were acquired indirectly through his wife.

Subsequent to the above purchase, the interests held by the Director in the Company are as follows:-

Mr. Paul Selway-Swift: 392,171 ordinary shares of which 212,171 ordinary shares are held indirectly

through his wife

2 November 2012