Director/PDMR Shareholding

Hargreaves Lansdown plc ("the Company")

DIRECTOR / PDMR Shareholding

16th September 2010

Notification of Transaction of Directors, Persons Discharging Managerial Responsibility ("PDMR") or Connected Persons in accordance with Disclosure Rules 3.1.4R(1)(a).

Hargreaves Lansdown PLC announces that options were granted on 15 September 2010 to Persons Discharging Managerial Responsibilities ("PDMRs") under its Unapproved Executive Share Option Scheme, at an exercise price of 409.76 pence per share, over the following numbers of Ordinary Shares in the Company of 0.4p each:

The award is being made in recognition of Ian Gorham's appointment to Chief Executive Officer on 2nd September 2010.

For further information contact

Judy Matthews

Company Secretary

Hargreaves Lansdown

0117 988 9880