Director/PDMR Shareholding

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

James McConville

2

Reason for the notification

a)

Position/status

Group Finance Director and Group Director, Scotland

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Grant of an Award of a nil cost option under the Company's 2020 Deferred Bonus Share Scheme

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

37,140

Nil

e)

Date of the transaction

2020-03-13

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Andrew Moss

2

Reason for the notification

a)

Position/status

Chief Executive, Phoenix Life Limited (subsidiary operation of Phoenix Group Holdings Plc) and Group Director, Heritage Business

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Grant of an Award of a nil cost option under the Company's 2020 Deferred Bonus Share Scheme

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

29,405

Nil

e)

Date of the transaction

2020-03-13

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Quentin Zentner

2

Reason for the notification

a)

Position/status

General Counsel

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Grant of an Award of a nil cost option under the Company's 2020 Deferred Bonus Share Scheme

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

14,430

Nil

e)

Date of the transaction

2020-03-13

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Simon True

2

Reason for the notification

a)

Position/status

Group Corporate Development Director and Group Chief Actuary

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Grant of an Award of a nil cost option under the Company's 2020 Deferred Bonus Share Scheme

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

36,258

Nil

e)

Date of the transaction

2020-03-13

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Stephen Jefford

2

Reason for the notification

a)

Position/status

Group HR Director

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of €0.10

GB00BGXQNP29

b)

Nature of the transaction

Grant of an Award of a nil cost option under the Company's 2020 Deferred Bonus Share Scheme

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

13,875

Nil

e)

Date of the transaction

2020-03-13

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Antonios Kassimiotis

2

Reason for the notification

a)

Position/status

Group Chief Operating Officer

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Grant of an Award of a nil cost option under the Company's 2020 Deferred Bonus Share Scheme

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

18,497

Nil

e)

Date of the transaction

2020-03-13

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Susan McInnes

2

Reason for the notification

a)

Position/status

Chief Executive, Standard Life Assurance Limited (subsidiary operation of Phoenix Group Holdings Plc) and Group Director, Open Business

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Grant of an Award of a nil cost option under the Company's 2020 Deferred Bonus Share Scheme

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

29,508

Nil

e)

Date of the transaction

2020-03-13

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Rakesh Thakrar

2

Reason for the notification

a)

Position/status

Deputy Group Finance Director

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Grant of an Award of a nil cost option under the Company's 2020 Deferred Bonus Share Scheme

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

15,262

Nil

e)

Date of the transaction

2020-03-13

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Jonathan Pears

2

Reason for the notification

a)

Position/status

Group Chief Risk Officer

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Grant of an Award of a nil cost option under the Company's 2020 Deferred Bonus Share Scheme

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

8,781

Nil

e)

Date of the transaction

2020-03-13

f)

Place of the transaction

Outside a trading venue

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

John McGuigan

2

Reason for the notification

a)

Position/status

Group Customer Director

b)

Initial notification /Amendment

Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

Phoenix Group Holdings plc

b)

LEI

2138001P49OLAEU33T68

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Phoenix Group Holdings plc Ordinary Shares of £0.10

GB00BGXQNP29

b)

Nature of the transaction

Grant of an Award of a nil cost option under the Company's 2020 Deferred Bonus Share Scheme

c)

Price(s) and volume(s)

d)

Aggregated information

- Aggregated volume

- Price

16,990

Nil

e)

Date of the transaction

2020-03-13

f)

Place of the transaction

Outside a trading venue