Directorate Change

10 February 2020

Actual Experience plc(the "Group", the "Company" or "Actual Experience")

Board Changes

Actual Experience plc (AIM: ACT), the analytics-as-a-service company, announces the following board changes.

Robin Young, Chief Operating Officer, and Paul Spence, Non-Executive Director, have notified the Board of their intention to resign from the Board of the Company, both with effect from 28 February 2020. Robin joined the Board in September 2014, initially as a Non-Executive Director, before taking on the role of COO the following year. Having seen the Company through its development phase during the last five years, Robin will be continuing his advisory roles with fund management organisations prior to taking on a new COO position nearer to his home in the UK Midlands later this year.

Paul, who is domiciled in the USA, joined the Board in February 2016 and is looking to reduce his travel commitments.

Following the departures of Robin and Paul, the Board will consist of Stephen Davidson as Non-Executive Chairman; Dave Page and Steve Bennetts as CEO and CFO respectively, and supported by Sir Bryan Carsberg and Kirsten English as Non-Executive Directors.

Stephen Davidson, Chairman of Actual Experience plc, said: "Robin and Paul have provided us with important advice on our journey to date, drawing upon their wealth of experience to guide the Company through the development phase.  As COO, Robin has led the Company 's transformation from start up to operational readiness for our global partners. He has been a key partner to our CEO during this time. Paul's knowledge and experience has helped us develop our relationships with our global partners. We thank them both for their support and wish them well with their future endeavours.

"We are pleased by the progress being made at our Channel Partners, and their evolution towards Professional Service offerings based on our analytics. Our focus now is on ensuring we have the right structure to support them in the delivery of these services, which have been developed with the goal of shortening sales and deployment cycles, delivering value to customers significantly faster and providing a scalable means of addressing both the enterprise and mid-tier markets."

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About Actual Experience

Actual Experience's goal is to significantly improve the performance of the digital world.

The Company enables its partners to optimise their customers' digital ecosystem to increase productivity and enhance brand experiences through Human Experience Management.

Developed from 10 years of patented academic research and three patents, the Company's Human Experience Management Services analyse the human experience of any digital service. The Company's service provides organisations with actionable information whereby changes to the digital ecosystem can be made to optimise and improve digital experience for customers and employees. For any organisation, this means that their most valuable asset - their employees - are liberated from digital slow time, their online brand reputation can be protected and they can make informed ecosystem investment decisions.

Actual Experience is listed on the London Stock Exchange (AIM: ACT). Our corporate headquarters is in Bath, UK. Actual Experience's unique and patented digital analytics-as-a-service is founded on cutting-edge research at Queen Mary University of London.

For further information please visit www.actual-experience.com