Deferred Consideration/Issue of Ordinary Shares

Ebiquity Plc

("Ebiquity" or "the Company")

Deferred Consideration/Issue of Ordinary Shares

Ebiquity announces that the final number of shares due as deferred consideration following the acquisition, by the Company, of Stratigent LLC ("Stratigent") in August 2013, has been agreed. Stratigent provides multi-channel analytics services and forms part of Ebiquity's Marketing Performance Optimization practice, which has been Ebiquity's fastest growing practice in recent years.

The Company shall issue, in twelve months' time, 600,000 new ordinary shares of 25 pence each in the capital of Ebiquity ("New Ordinary Shares") to Stratigent's management. It is a condition of the issue of any New Ordinary Shares to a member of Stratigent's management that they remain employed by the Group at that time. A further announcement shall be made upon the issue of the New Ordinary Shares.

2 December 2016

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