Board update

12 November 2019

Ted Baker Plc

("Ted Baker" or the "Company")

Board update

Further to the Company's announcement made on 26 September 2019, the Board of Ted Baker is pleased to announce that Rachel Osborne has now joined the Company as Chief Financial Officer and been appointed to the Board.

The Company confirms that there is no further information to be disclosed under the requirements of Listing Rule 9.6.13R in relation to the appointment.

Enquiries:

Ted Baker Plc

David Bernstein, Executive Chairman Tel: +44 (0) 20 7255 4800

Lindsay Page, Chief Executive Officer

Hudson Sandler LLP (public relations) Tel: +44 (0) 20 7796 4133

Alex Brennan / Hattie Dreyfus / Nick Moore

tedbaker@hudsonsandler.com

Media images available for download at:

http://www.tedbakerplc.com/ted/en/mediacentre/imagelibrary

Notes to Editors

Ted Baker Plc - "No Ordinary Designer Label"

Ted Baker is a global lifestyle brand distributing across five continents through its three main distribution channels: retail (including e-commerce); wholesale; and licensing.

Ted Baker has 560 stores and concessions worldwide, comprised of 201 in the UK, 122 in Europe, 130 in North America, 98 in the Middle East, Africa and Asia, and 9 in Australasia.

We offer a wide range of collections including Menswear; Womenswear; Global; Phormal; Endurance; Colour By Numbers; Accessories; Bedding; Childrenswear; Eyewear; Footwear; Fragrance and Skinwear; Gifting and Stationery; Jewellery; Lingerie and Sleepwear; Luggage; Neckwear; Rugs; Suiting; Technical Accessories; and Watches.