ASG agrees two year sales contract with abc media

21 Sep 2009 07:00



21 September 2009

ASG Media plc

("ASG" or the "Company") (AIM: ASG.L)

ASG agrees two year sales contract with abc media to sell SPAR TV

ASG Media is pleased to announce that it has signed an exclusive two year contract with abc media to sell national media advertising across its 176 SPAR store network.

abc media will be responsible for national media advertising and already operate and sell six other media channels within SPAR UK stores nationwide. SPAR TV will now be will be sold within this portfolio via abc's retail media portal; PlanMyMedia.com. 

Jamie Ball, Managing Director, ASG Media, commented: "abc are the recognized experts in the retail media field and with an established sales team, it is only natural that we should look to them to fully realise the sales potential that SPAR TV can offer via the scale that their integrated media proposition provides. We will continue to operate the media and use the network to support our client's in-store marketing plans."

Jon Southcombe, Managing Director, abc media, said: "There are huge benefits for all stakeholders when a consolidated range of media options are offered to the market in such a collaborative way. Not only has retail media demonstrably supported brand and category growth, it is becoming increasingly clear that this new form of 'mainstream advertising' is being given strong consideration by brand owners within their overall marketing mix."