Arsenal FC signs DJI Holdings for Chinese lottery

9 September 2015

DJI Holdings plc

Arsenal Football Club signs DJI Holdings for Chinese lottery

Arsenal Football Club has announced an exciting new partnership with DJI Holdings plc (DJI), one of the leading providers of regulated lottery products in China.

As Arsenal's Official Lottery Partner in China, DJI will be able to offer its own significant customer base a range of high quality Club-related content on a regular basis throughout the three-year agreement, with access to exclusive information about The Gunners.

Under the agreement, DJI will offer fans weekly prizes, including team merchandise and tickets to attend matches at Emirates Stadium. The relationship will bring Sports Lottery players one step closer to life at Arsenal, enabling them to make more informed decisions when they participate.

Arsenal will gain superior access to a rapidly expanding base of football loving consumers in China and an opportunity further to grow its strong following and commercial footprint across the region.

Football in China is seeing explosive growth prompted by President Xi Jinping's three wishes: for China to qualify for, host and win a World Cup. The nation is determined to become a force in football and has made it a compulsory part of the national curriculum for schools. The Sports Lottery will remain a key funder of this ambition.

DJI is operating at the heart of this exciting opportunity, engaging in partnerships to support the growth of football at grass roots level, encouraging amateur players to join in leagues and competitions through to providing unique and engaging digital content to lottery players about some of the most popular clubs in Europe.

Darren Mercer, Chief Executive of DJI Holdings plc, said:

"This is an exciting partnership of two international players at the top of their game. DJI is committed to being the leading provider of lottery content in China and its robust, versatile technology platform makes it ideally placed to support top-flight football clubs like Arsenal as they seek to engage with fans through fast growing digital channels, particularly mobile."

Arsenal's Chief Commercial Officer, Vinai Venkatesham, said:

"We are delighted to welcome DJI Holdings to our family of partners and this will enable the Club to connect with more of our fans throughout China. We have a big fan following in China and this partnership is a result of a lot of work growing our presence there. We have toured China twice and have developed significant on-line followings through social media platforms and our own dedicated local language website."

ENDS

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Note to editors

DJI's strategy is to capitalise on the rapidly expanding Chinese lottery market and the opportunity to deliver lottery ticket fulfilment sales to its substantial client base of large Chinese corporations (B2B) and individual consumers via the Group's owned and operated websites (B2C), within the online and mobile environment.

Through the Group's long-standing relationships with the Chinese regulators, portfolio of lottery contracts and reliable technology platform, the Group is well positioned to capture the market opportunity.

The principal activities of the Group are the development, promotion and distribution of authorised lottery products in China. DJI's subsidiaries are licensed and/or contractually authorised to distribute and promote Sports and Welfare lottery products online, via mobile and through physical retail outlets across China.

The Group has a differentiated approach to the Chinese lottery market in that DJI operates throughout the promotion and distribution value chain. The Group offers:

· front-end lottery ticket sales via websites owned and operated by the Group, third party websites, mobile applications and physical retail outlets

· back-office lottery ticket fulfilment services to large online and offline lottery partners