Zinc Media Regulatory News (ZIN)

9 Feb 2007 12:28

Ten Alps PLC09 February 2007 Ten Alps plc ("Ten Alps" or "the Company") Update on online TV activities Further to the Events update announcement made by the Company on 22 January2007, Ten Alps reports on the Group's online TV activities. Highlights • The Public TV portal, which aggregates video and other IP for B2B and the public sector, has expanded to 3,000 videos from 120 organisations, and has rolled out substantially expanded features, including advertising. (www.public.tv) • As of January this year, Ten Alps has started simultaneously producing online versions of all its niche publications and integrating them into the Public TV database. • A deal has been signed in Norway for Ten Alps to develop the plan for an online TV Peace Channel, wholly funded at this stage by Nobel Laureates supporter, Point of Peace. (This has already been reported in the press as a 'trade' story.) • There are discussions in progress around other possible niche channels. Operational progress in online activities therefore remains on plan. As expected, the financial contribution from online TV activities will not bematerial in the year to March 31, 2007. Background Ten Alps' plan is to 'arbitrage' offline, robustly advertising-funded specialistmedia into a market-defining database of freely available online video. Ten Alps is converting material from its existing nearly 400 titles, and aims tobuy more titles and websites. Public TV The video aggregator is sourcing material from organisations such as NATO, theUN, the Army, Downing Street, the EU, the Department of Health, the Tate, theCountry Channel, Fire Kills, Food Standards Agency, ACAS, NHS Connecting forHealth, Office for Public Sector Information, Christian Aid, Prince's Trust,NASA and of course UK political party sites such as Webcameron. Public TV is based on these principles: • Current online video portals focus on entertainment and lighter user-generated material • Free-access, subscription-free, advertising-funded, Flash-based download is the market-defining model and this is the best route to follow commercially • There is a wealth of editorially-substantive online video available, but it can be hard to find, given the need to filter out entertainment content requiring separate aggregation • Niche advertisers currently using the trade press will be happy to advertise to a similar audience online if the metrics are right Publishing online and integrating with Public TV Ten Alps publishes and/or manages advertising sales on nearly 400 titles.Moving them online adds extra advertising sales opportunities, which arestarting to be exploited by Ten Alps' 270 advertising sales people, most of whomjoined the Group through last year's acquisition of McMillan-Scott. Those titles so far migrated online in the first month include: AccountingTechnician, Alliance Magazine, British Chambers of Commerce guides to Abu Dhabi,Moscow, St Petersburg and three other global markets, a CBI guide, Energy,Resource, Environmental and Sustainable Management, Focus West Midlands,International Freight Yearbook, Primary Care Today, Public Sector Review, RCMMidwives Journal, Righstart Magazine, Sitelines, UK Guide to Skills andLearning, UK Power. Ten Alps aims in 2007 to create a shared service across its niche mediaactivities where video, print and website results appear in a single search. Contact Public TV and Peace Channel - Nigel Dacre - c/o Zana Juckes -- 0207 878 2346zana.juckes@tenalpsdigital.com Lucy LakeParkgreen Communications020 7851 748007984 263 046 This information is provided by RNS The company news service from the London Stock Exchange