Zinc Media Regulatory News (ZIN)

22 Jan 2007 07:01

Ten Alps PLC22 January 2007 Ten Alps Plc - Events update Ten Alps Plc ('Ten Alps' or 'the Company') reports growth in its eventsoperations and their integration with the group's online internet videoactivities. Sales since October 2006 have been strong in both delegate registrations andsponsorships for the 12 conferences created by Ten Alps for 2007 calendar year.These annually repeatable events include conferences focussed on topics such asIntegrated Transport, Public Sector Project Management and Urban Regeneration. Ten Alps considers sales from these first events to confirm potential within the46,000-strong advertiser base for events growth. The events development and sales teams are being expanded within Ten Alps'Manchester office and extra conferences are now being added for the 2007-8financial year. Events will be based around analysis of niches across 350 tradetitles which Ten Alps already publishes. In addition events production work commissioned by commercial clients has grown,with work for BP, Corus, Metro, Dr Marten's, EMI and others delivered sinceOctober 2006. The Company has also opened a small events unit in Amman, Jordan, aiming atpromising leads in a possibly under-exploited Middle Eastern corporate market,with costs easily covered within current budgets. Ten Alps already sellsadvertising across a number of titles and websites targeting this region, suchas its "Trading Guide To Near and Middle East" and its "Gulf Spotlight" product. Ten Alps sees further potential for growth, visibility and synergy in events.They exploit existing TV programming and publishing niches, give advertisersdirect client contact, generate online content and advertising opportunities andas a result open up potential additional revenue streams for Ten Alps. Meanwhile Ten Alps' conferences, and some run outside the group, are beingfilmed for the database of available material on Ten Alps' beta-version PublicTV website. Data-based clips can be viewed at www.public.tv in the conferences section. TenAlps intends to sell sponsorship opportunities around the content, addingeditorial and commercial longevity to the specialised conferences created.Progress in the group's growing online activities will be separately updatedthis month. Paul McManusParkgreen Communications020 7851 748007980 541 893 Ten Alps PlcChief ExecutiveAlex Connock01625 667515 www.tenalps.com This information is provided by RNS The company news service from the London Stock Exchange