Adalan Ventures Regulatory News (ZAIM)

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For Immediate Release

2 July 2021

Zaim Credit Systems Plc

("Zaim" or the "Group")

Launch of Mobile Application

Zaim Credit Systems plc, is pleased to announce the launch of its branded mobile application (the "Mobile App" or "App") designed to improve customer experience, increase the loyalty of its client base by increasing repeat customers and providing greater access for repayments to existing customers.

Highlights:

· Successful Launch of Mobile App for both Android and IOS devices

· Expected to increase repeat customers, reinforce customer loyalty, provide in-depth customer behaviour analytics

· Enables sales channel for additional products, promotions and discounts (significant platform for cross selling)

· Additional accelerator of growth in business volumes

The Mobile App allows customers to register and get authorisation using a PIN code, face ID or touch ID. Customers can calculate the loan amount, apply for a loan online, receive a loan and obtain information on the status of the existing loan seamlessly. It also maintains loan and payment history, customer data, allows adding a credit or debit card, linking and unlinking it with the customer's account and supports full or partial repayment of the loan.

In addition to the customer experience noted above, the Mobile App also acts as a promotional tool facilitating the sending of push notifications, including information about promotions and discounts and other communications to the customers.

The Mobile App is available for both iOS and Android platforms with the majority of the Group's users expected to utilise the Android version due to prevalence of this system throughout the client base.

Zaim's CEO, Siro Cicconi commented:

"The successful launch of the Zaim Mobile App is an important milestone in the path of increasing the Fintech content in our business model. It creates the opportunity to widen the knowledge we have of our clients, understand their needs, attitudes and source information and data that will drive Zaim in the creation of next generation services.

The App creates new revenue streams including the possibility of cross-selling activity with the products of potential partners as well as allowing existing customers to get access to our products faster and with greater ease. In an ever increasingly digital world this expansion of our online offering will bring more people access to the financial products that many of us take for granted.

Given the rapid growth of the online customer base we expect the App to become a significant growth driver for our business. The Mobile app establishes direct contact with all users who have installed it and with the help of notifications about promotions, discounts and bonuses, it is expected to increase the number of repeat customers and also market any future products that the Group launches. We remain excited about the future prospects of the business and look forward to updating the market further with our regular quarterly updates on business volumes in due course".

Strategic Rationale for the Zaim App

Building Customer Loyalty

By providing customers with the opportunity to instantly apply for a new loan, view current debt levels, and make payments in two clicks on their smartphone, Zaim has built a powerful tool to increase loyalty. Loyalty programmes are integrated into the Mobile App and functionality to allow the customer to instantly share useful promotions, discounts or bonuses with other customers, facilitates greater direct marketing opportunities and customer retention for Zaim.

New Marketing Tool

The Mobile App will also allow Zaim to take full advantage of personalisation tools by sending push notifications relating to new promotions and discounts. Zaim will be able to offer users who have installed the app access to exclusive offers and special bonuses; these will also be used to draw attention to the Zaim brand through various marketing campaigns.

Customer Analytics

Understanding Customer behaviour is a key element to success in any business area and with the help of the App we can obtain useful Big Data, which helps us to build customer loyalty. An example of this would be tracking how much time customers spend in the App or which features are used most often and which are the less popular. By tracking how people interact with our app, we can understand how we can improve it to make it more convenient for the users and tailor the product offering accordingly.

Technological Superiority

The launch of the App is part of the Group strategy to continue its technological advantage with the ultimate aim of obtaining technological superiority within the market. Many microfinance companies and banks in Russia do not fully embrace the potential of their websites and many do not have mobile applications. Using the Mobile App as a marketing and sales tool will allow us to strengthen our position for the future - in today's highly competitive microfinance market, it is necessary to use as many opportunities as possible to promote the brand and increase its awareness.

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