YouGov Regulatory News (YOU)

1 May 2012

YouGov plc ("YouGov" or the "Company")

Director's share dealing

The Company has today received notice that Stephan Shakespeare, Chief Executive Officer, today sold 1,500,000 ordinary shares of 0.2p each in the Company at 69.5p per share (representing approximately 1.5% per cent of the issued share capital of the Company). This sale was made in order to finance the repayment of part of a personal loan which was secured against Mr Shakespeare's shareholding (under a pledge agreement previously disclosed in the Company's announcement on 5 November 2009).

Following the sale, Mr Shakespeare now has an interest in 9,439,110 ordinary shares in the Company, representing approximately 9.7 per cent of the issued share capital of the Company.

Enquiries:

YouGov plc

Stephan Shakespeare / Alan Newman 020 7012 6000

 FTI Consulting

 Charles Palmer / Jon Snowball 020 7831 3113

 Numis Securities Limited (NOMAD and broker)

 James Serjeant/ Nick Westlake 020 7260 1000