Xlmedia Regulatory News (XLM)

1 July 2020

XLMedia PLC

("XLMedia" or the "Company" or the "Group")

Board appointment

Today, XLMedia (AIM: XLM), a global digital performance publisher, announces the appointment of Iain Balchin to the Board of Directors, with immediate effect. Iain joined the Group on 4 February 2020 as Chief Financial Officer.

The following information is disclosed pursuant to Schedule Two, paragraph (g) of the AIM Rules for Companies:

Pursuant to Schedule 2 (g) of the AIM Rules for Companies, Iain Mark Balchin (aged 46) has held the following directorships or partnerships in the past five years:

Iain has no interests in the shares of XLMedia Plc. There is no other information that is required to be disclosed pursuant to Schedule Two, paragraph (g) of the AIM Rules for Companies.

For further information, please contact:

Notes:

XLMedia is a leading global digital performance publisher. Operating globally across a variety of verticals including online gambling, personal finance, sports and technology, the Group uses proprietary tools and methodologies to identify and target high value clients for platform operators.

XLMedia has a clear transformation strategy, which will enable it to shape the future of the performance publishing industry. As previously communicated, the Company has set three Strategic Goals:

· Consolidation of publishing assets

o The Company will consolidate its range of publishing assets, focusing its resources on a core set of premium sites in its chosen markets. XLMedia will seek to build stronger relationships with consumers through content-rich, engaging websites, underpinned by intelligent market-leading technology which enhances the yield from each interaction. This rebalancing of the portfolio will be supported by organic investment, disposals and acquisitions.

· Investment in US Sports and Personal Finance

o XLMedia has identified North America as a core target market, where it has already established a solid foothold in Personal Finance, led by content-rich websites which are gaining traction. The Company will seek to further develop its Personal Finance presence and significantly increase its investment in the burgeoning US Sports market through partnerships and acquisitions.

· Further Investment in regulated markets

o The Company is seeking to generate an increasing proportion of its revenue from more stable, regulated markets, both within current serviced verticals, such as gambling and personal finance and, over time, within additional target segments, where its core skills and scale can provide competitive advantage.