Last checked at 8 Aug 2016 07:00
For immediate release | 8 August 2016 |
XLMedia PLC
("XLMedia" or "the Group" or "the Company")
XLMedia's DAUUP awarded 'Facebook Marketing Partner' status for Ad Technology
XLMedia (AIM: XLM), a leading provider of digital performance marketing services, is pleased to announce EDM (traded under the brand "DAUUP"), its wholly owned subsidiary, has been granted official status as a Facebook Marketing Partner, with specialties in Ad Tech and Gaming. DAUUP is a leader in mobile user acquisition technology, and was acquired by XLMedia in September 2014.
The Marketing Partner program recognises companies who add significant value to the Facebook advertiser ecosystem through cutting edge innovation and service excellence. Marketing Partners are vetted for capability and expertise, as well as for a solid track record of success.
This recognition provides both new and existing customers of XLMedia with the confidence of knowing they are working alongside a proven Facebook partner, as well as highlighting the Group's specific expertise in mobile campaign management.
DAUUP has been developing its proprietary ad buying technology with Facebook since 2011 to support its user acquisition for games. In 2015, the Group launched its new system, "Rampix", which is uniquely tailored for acquiring users for games and mobile apps using data-driven automation.
Since it was acquired by XLMedia in September 2014, DAUUP has continued to develop its technology, as well as integrating with the Group's technology suite.
Ory Weihs, Chief Executive Officer of XLMedia, commented:
"We are delighted to have been named as one of Facebook's Marketing Partners, which gives us further recognition and validation of our technology and expertise.
"Mobile users have become a significant portion of our target audience. We continue to invest in the mobile ad arena and aim to develop more features and capabilities in the near term."
The Company expects to issue half year results for the six months ended 30 June 2016 in September 2016.
For further information, contact:
XLMedia plc Ory Weihs
| Tel: 020 8817 5283 |
Cenkos Securities plc (Nomad and Joint Broker) Ivonne Cantu /Camilla Hume/ Callum Davidson
| Tel: 020 7397 8900 |
Liberum Capital Limited (Joint Broker) Neil Patel / Chris Clarke
| Tel: 020 3100 2000 |
Vigo Communications Jeremy Garcia / Fiona Henson | Tel: 020 7830 9700 |