Vipera Regulatory News (VIP)

For immediate release 7 June 2013

VIPERA PLC

("VIPERA" or "THE COMPANY")

Vipera announces extension of product offering through addition of Red Zebra Analytics

Vipera, the specialist provider of mobile financial services, today announces that is extending its product offering with the addition of an analytics suite.

Vipera offers mobile financial services and solutions based on its Motif platform. This provides an extensive set of mobile financial services, from cross-bank mobile banking to money transfer and real time financial transaction alerting.

Vipera has being researching the optimal way to add additional value to its customers through couponing and cash back functionality and is pleased to announce that it has reached agreement with Red Zebra Analytics to integrate their product "3D Offers" within Motif.

3D Offers, is a powerful marketing tool that brings together banks and merchants to offer targeted rewards to consumers based on their individual spending patterns. Such reward programmes are funded by merchants, and whilst operating without personally identifiable information leaving the bank, deliver highly measurable return on investment.

These digital offers have an especial immediacy and effectiveness with today's mobile phone-savvy consumers. Motif, Vipera's mobile banking platform, is thus particularly well placed to enable banks to better engage with their customers.

Commenting on partnership, Vipera Chief Executive Officer Marco Casartelli said:

"This new partnership plays to the strength of Vipera's mobile banking platform. Motif, adding to the relevance of mobile banking in today's consumer environment. We are pleased to be working with the skilled industry professionals at Red Zebra."

"With this innovative programme, banks can add loyalty and trust by providing customers with offers that they actually want," said Attul Sehgal, co-founder and CEO of Red Zebra Analytics. "Retailers can create highly targeted marketing campaigns in a matter of days rather than weeks, with no need for extra staff training or backroom administration. And of course, customers get money-saving deals that are relevant to them and simple to participate in. There's nothing to print off and no one to inform. You simply pay and you get cash-back on your bank statement."

 -Ends-

Notes to Editors

 Vipera provides software and services to banks and financial institutions, primarily through its Motif platform, to enable mobile access to personal financial services. Additionally Vipera's software enables Government and corporate entities to allow their services and consumer transactions to take place on mobile platforms. All products within the Motif suite share market leading security models, a consumer friendly interface and support for different devices and languages.

Vipera can provide peer-to-peer payment functionalities across Visa and MasterCard credit cards, cross-bank mobile banking and real time financial transaction alerting. Vipera can also integrate additional functionalities such as Airtime top-up, NFC payment triggering and Couponing and loyalty.

Vipera's partnership with Red Zebra leverages Vipera's credibility with IT and marketing stakeholders at banks. The Red Zebra product offers a high standard of functionality with respect for consumer privacy and security. Vipera will be promoting 3D Offers to banks in Italy, the Middle East and Thailand.

Vipera's headquarters are in Milan and it listed on the London Stock Exchange (AIM: VIP.L). For further information, please visit www.vipera.com

About Red Zebra Analytics

Red Zebra Analytics Ltd, based in London, brings a new type of loyalty programme to Europe. The service is called 3D OFFERS because consumers, merchants and retail banks benefit from every offer. 3D OFFERS is a system that allows merchants to place cash-back offers in the digital banking environment, in a way that is highly sensitive to customer needs and compliant with restrictive data and privacy protection policies.