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3 May 2019 07:01
3 May 2019
Taptica International Ltd
("Taptica," or the "Group")
Integration Update:
Launch of Creative Studio
Taptica International Ltd (AIM: TAP), a global leader in advertising technologies for brand advertising and performance-based mobile marketing, announces that the Group's brand advertising division, Tremor Video DSP, has launched the Creative Studio, a dedicated team of industry experts whose primary focus is on the innovation of video advertising solutions.
The Creative Studio utilises a combination of technology, data and market experience to deliver industry-leading digital advertising solutions which enable brands to creatively impact their target customers in an increasingly complex digital advertising ecosystem. These customised video solutions are tailored to individuals' interests and habits with the intention of driving consumers towards consideration and conversion, as well as heightening their brand loyalty. Additional branding and interactive elements include end cards, shoppable and 360-degree video. The heightened levels of consumer interaction provided by these elements are designed to resonate with specific audiences and amplify customer experience and engagement.
The launch of the Creative Studio follows the combination of Tremor Video DSP's and RhythmOne's video capabilities and will be central to the ongoing development of the Group's offering as it further extends its footprint in programmatic video and connected TV (CTV).
Ofer Druker, Chief Executive Officer of Taptica International, commented:
"We believe the Creative Studio offers unparalleled innovation, production and consultation services to meet clients' needs. This launch marks another milestone in the integration of RhythmOne, as we continue to augment our offering in order to capitalise on the growing global market opportunity in digital video advertising."
For further information or enquiries please contact:
Taptica International Ltd | Tel: +972 3 545 3900 |
Ofer Druker, Chief Executive Officer Yaniv Carmi, Chief Financial Officer
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About Taptica
Taptica International Ltd is a global leader in advertising technologies, operating in more than 70 countries. It has three core divisions: Tremor Video DSP (brand advertising), Taptica (performance advertising) and a Media division.
Tremor Video DSP helps advertisers deliver impactful brand stories across all screens through the power of creative video intelligence-innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, influencer marketing, and private marketplaces.
The Taptica performance business is an end-to-end mobile technology advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today. Its proprietary technology leverages big data to target quality media at scale. It works with more than 600 advertisers including Amazon, Alibaba, Bytedance, Netmarble, Stubhub and OpenTable.
Taptica International Ltd is headquartered in Israel and maintains offices throughout the US and Canada, Asia-Pacific, Europe, India, and Latin America, and is traded on the London Stock Exchange (AIM: TAP).
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