11 Jul 2019 07:00
11 July 2019
Tremor International Ltd
("Tremor," or the "Group")
Integration Update:
Launch of combined Advanced TV Offering
Tremor International Ltd (AIM: TRMR), a global leader in advertising technologies, announces that it has completed combining the capabilities of Tremor Video and RhythmOne's Advanced TV solution, YuMe to create an enhanced Connected TV (CTV) offering.
The combination marks an important milestone in the ongoing integration of RhythmOne into the larger group, providing brands and agencies a comprehensive suite of Connected TV advertising solutions. The CTV advertising market is a core focus for Tremor, with research showing that in 2019 US advertisers will spend $3.8 billion on Over-the-Top (OTT) video advertising, with that figure rising to $5 billion next year1.
The combined offering allows advertisers to deliver their videos across all screens in real-time, thereby allowing brands to reach linear TV audiences on second-screen devices, such as smart phones and tablets, as well as CTV. Furthermore, Tremor Video's in-house Creative Studio enables brands and advertisers to ensure their advertisements stand out, while the Group's audience measurement capabilities allow advertisers to track the return on investment on their CTV spend.
Ofer Druker, Chief Executive Officer of Tremor International, commented:
"We continue to make excellent progress in the integration of RhythmOne. The prospective combination of YuMe's and Tremor's video capabilities was one of the key elements underpinning our decision to merge with RhythmOne and I'm pleased we have been able to launch the combined offering in such a timely manner. We believe this combination creates a compelling platform for brands seeking to realise the value of CTV, as a segment of digital advertising that continues to demonstrate robust growth."
1 https://www.emarketer.com/Chart/US-Over-the-Top-OTT-Video-Ad-Spending-2018-2020-billions/227603
For further information or enquiries please contact:
Tremor International Ltd | Tel: +972 3 545 3900 |
Ofer Druker, Chief Executive Officer Yaniv Carmi, Chief Financial Officer
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About Tremor International
Tremor International Ltd is a global leader in advertising technologies, operating in more than 70 countries. It has three core divisions: Tremor Video (brand advertising), Taptica (performance advertising) and RhythmOne (media).
Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of creative video intelligence-innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, influencer marketing, and private marketplaces.
The Taptica performance business is an end-to-end mobile technology advertising platform that helps the world's top brands reach their most valuable users with the widest range of traffic sources available today. Its proprietary technology leverages big data to target quality media at scale. It works with more than 600 advertisers including Amazon, Alibaba, Bytedance, Netmarble, Stubhub and OpenTable.
RhythmOne drives real business outcomes in multiscreen advertising. Its highly-ranked programmatic platform efficiently and effectively delivers performance, quality, and actionable data to demand and supply-focused clients and partners - and its influencer marketing offering fosters action and awareness by connecting brands with influencers who create and distribute branded content to engaged consumers.
Tremor International Ltd is headquartered in Israel and maintains offices throughout the US and Canada, Asia-Pacific, Europe, India, and Latin America, and is traded on the London Stock Exchange (AIM: TRMR).