Toople Plc Regulatory News (TOOP)

For release: 07.00, 20th January 2022

Toople PLC

("Toople" or the "Company" or the "Group")

TOOPLE OPENS SECOND CONTACT CENTRE WITH SUPPORT FROM BT

Toople PLC (LSE: TOOP), a provider of bespoke telecom services to UK SMEs and a reseller of BT's products and services, is delighted to announce that it has opened a second contact centre based in South Cheshire, which is now fully operational. This new facility is supported by BT who will provide assistance, training and onboarding for staff supporting customers around BT's product portfolio. It will be solely focused on new customer acquisitions for the SME segment within BT's Enterprise business and will be complementary to Toople's existing centre located in Durban, South Africa, which manages over 200,000 existing customers for Toople and its subsidiary company DMSL. The support received from BT for the new centre has minimised set up and operating costs, maximizing potential returns.

The new contact centre will deliver a 'beginning to end' solution, futureproofing the customer and delivering on Toople's proposition of value and efficiency. By utilising digital marketing skills and content creation to stimulate demand and then specially trained sales agents to build on the Company's seamless and effective customer consultation process, the Company will provide a range of ultrafast, live, and cloud-based solutions.

Steve Rathborne, Partner Channel Director for BT Enterprise, commented:

"We are delighted to be working with Toople and DMSL on this new operation. Building on our long-standing partnership, this initiative will provide more customers with access to our market leading BT portfolio of business communication services."

Andy Hollingworth, CEO of Toople, added:

"As the UK returns to more normal trading conditions, and as Covid-19 progresses from pandemic to endemic, we believe that customers will grow in confidence to switch their suppliers. Creating an exciting, and smooth customer journey is no longer a luxury, it's a necessity and our new contact centre will help us to achieve that. SMEs are now also focused on the move from copper to next generation fibre. Together with a need for cost certainty, and as prices rise as supply chains kick back into gear, these trends machinate in the perfect opportunity for us to increase our sales initiative, with a focus on providing these ultrafast, live, and cloud-based solutions from BT to our new and existing customers."

This announcement contains information which, prior to its disclosure, was inside information as stipulated under Regulation 11 of the Market Abuse (Amendment) (EU Exit) Regulations 2019/310 (as amended).

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About Toople PLC

Toople PLC is incorporated in the UK and listed on the main market of the London Stock Exchange. The business currently trades under four main brands: toople.com; dmsluk.co.uk; broadbandandphones.co.uk; checkthatcompany.co.uk.

Toople.com provides bespoke telecoms services for its fast growing target market of UK SMEs with between one and 500 employees. Services offered by the Group include business broadband, fibre, EFM and Ethernet data services, business mobile phones, cloud PBX and SIP Trunking and Traditional Services (calls and lines) all of which are delivered and managed via the Group's proprietary software platform. The Group's wholly owned subsidiary DMS Holding (DMSL) provides unified communication services in the UK ranging from a single phone line to a multi-site unified comms VoIP platform, delivered via a network of telecoms and IT carriers and content providers across the UK including BT Business, BT Global Services, Gamma, EE, Vonage, TalkTalk Business and O2. DMSL acts as a BT Premier re-seller for broadband connectivity, mobile and fixed voice and cloud services and is responsible for over 250,000 BT customers and over 400,000 Revenue Generating Units.

The Company also owns a telecoms price comparison website and a service offering company credit reference checking and reports. These complement the Group's IT and telecoms services.