3 Nov 2010 07:00
CARLSBERG APPOINTS TANGENT PLC TO PRODUCE "We Deliver More" PORTAL
Carlsberg Group, owners of global brands including Carlsberg, Tuborg and Baltika, has appointed Tangent Communications Plc ("Tangent")(AIM: TNG) to provide the "We Deliver More" solution for Carlsberg sales and marketing in the UK. "We Deliver More" is a concept first devised by Customer Marketing Director David Scott. A web based portal, supported by the "We Deliver More Live" training academy, provides practical advice for Carlsberg's clients on making Savings in business costs such as utilities, People, managing your staff, contracts, recruitment; and Sales, for example how to drive footfall or increase dwell time. Via an 8-step process, the client therefore gains measurable benefits and advice and the portal distinguishes Carlsberg as a supply partner and brand that far outstrips their competitors in their approach to providing genuine client support.
The system is due to re-launch in the UK, with plans to roll out across Europe and subsequently, worldwide, over the next 12 months. Initially, Tangent will commence work on the UK portal.
David Scott, Customer Marketing Director at Carlsberg UK, said: "Tangent impressed us with their extensive experience in creating virtual sales and marketing support systems. Their technical expertise and understanding of databases mean that we will have an incredibly powerful system for our customers, which is fully integrated with our current processes and needs".
Gary Howard, Commercial Director of Tangent, added: "We have a great understanding of this specialised sector through our work with on- and off-trade businesses; and a great track record in creating bespoke virtual environments. Carlsberg is fantastic news for us, and we're proud to be guiding them through this major investment and helping them to implement such a business-critical piece of software".
Tim Green, CEO of Tangent, said: "We are excited about the Carlsberg relationship; this engagement takes in the broad set of services Tangent has integrated over the past few years".
For further information, please contact:
Tangent Communications plc 020 7462 6100
Timothy Green
Collins Stewart
Adrian Hadden / Stewart Wallace 020 7523 8350
About the Company:
Tangent is a leading integrator of technology and marketing strategy. Taobase, our pioneering technology environment drives creativity and strategy to be applied at scale across multiple communications channels. This platform supports the Tangent business through e-commerce, mrm (marketing resource management), email, mobile and print.
Tangent employs 200 people across four locations in London, Newcastle, Cheltenham and Melbourne and is traded on AIM (AIM: TNG).
For more information please visit www.tangentplc.com