System1 Group Regulatory News (SYS1)

2 Apr 2009 07:00



BrainJuicer Group PLC

('BrainJuicer' or 'the Company')

Trading on Sharemark

BrainJuicer Group PLC (AIM: BJU), a leading international online market research agency, today announces that its ordinary shares ('Shares') have been admitted to trading on Sharemark. The Shares will also continue to trade on AIM.

Sharemark is primarily aimed at private investors and is based on an order-driven trading system. The Directors believe this second trading facility will compliment the LSE's existing quote driven system and aid the liquidity of the Shares.

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Notes to Editors

BrainJuicer carries out quantitative online research using innovative, bespoke software to produce insightful market research for large, multinational companies, including 24 of the world's top 200 companies (FT 500 September 2008).

BrainJuicer operates in a growing sector of the US$25bn global research market, namely quantitative online research. BrainJuicer's main competitors are large traditional market research providers who have dominated the market for off-line market research, such as AC Nielsen, Millward Brown, Research International, IPSOS, GfK and Taylor Nelson Sofres.

Whilst the largest traditional research companies have developed their own online capability, BrainJuicer has a number of key attributes which have contributed to it achieving rapid growth and winning contracts with prestigious clients, including:

• Research platform that delivers greater diagnostic insight. BrainJuicer has developed tools and award-winning techniques that enable it to provide a greater level of qualitative diagnostic insight within quantitative market research. These techniques enable clients to enhance their understanding of consumer preference and help them make decisions on the best way to develop their products and services.

• Speed. BrainJuicer's automated research techniques enable it to conduct complicated studies very quickly. BrainJuicer's rapid deployment and results production, even on multi-country studies, provide clients with a speed to market advantage in the development of new products and services.

• A scaleable online-only business model. Unlike the traditional research companies who maintain both on and offline data collection capabilities, BrainJuicer is able to focus on operating a scaleable online-only business model.

To date the Group has conducted projects in over 50 countries and more than 30 languages and has established a presence in the UK, the Netherlands, the US, Switzerland and Germany.

Further information on BrainJuicer can be found at www.brainjuicer.com .