30 Sep 2010 11:00
Sportech Plc ("The Group")
Licensing and Partnership Agreement with Shop Direct Group
Sportech Plc, one of the UK's leading gaming companies, is pleased to announce that it has extended its licensing agreement with Shop Direct Group, one of the UK's largest home shopping companies and owners of the Littlewoods brand, for the continued use of the Littlewoods brand for online gaming.
The licensing agreement, which is for 5 years with an annual break clause after an initial 18 month period, will see Sportech continue to operate and market the established Littlewoods brand name across its existing eGaming websites.
In a separate arrangement, Sportech and Shop Direct Group have agreed to collaborate on an online bingo offering.
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For further information, please contact:
Sportech PLC
Ian R Penrose, Chief Executive Tel: 020 7268 2400
Pelham Bell Pottinger
David Rydell / Emma Kent / Rosanne Perry Tel: 020 7861 3232