Seeing Machines Regulatory News (SEE)

Seeing Machines Limited

("Seeing Machines" or the "Company")

Launch of Seeing Machines Fatigue Consulting Services

Seeing Machines Limited (AIM: SEE), a leading developer of facial image processing software for applications that rely on understanding the movement of human faces and eyes, announces today the establishment of its Fatigue Consulting Services offering. This is in conjunction with the launch of the latest version of its Driver State System ("DSS") fatigue management product, also announced today.

Building on a series ofsuccessful deployments of DSS, and in response to the mining industry's requirement to reduce the impact of fatigue on operations, the Company has established a team of experienced consultants to provide customers with a holistic approach to managing fatigue. The team has already commenced working with existing DSS customers, helping them to adopt a model of shared responsibility through which the various issues of fatigue management can be better addressed and the risks of accident pro-actively reduced.

The professional team offers the following services to Seeing Machines customers, as well as to other organisations dealing inthis complex area:

·; Benchmarking the fatigue risk management framework and practices being adopted across the business;

·; Providing leading edge training on the risks associated with fatigue, the actions and strategies management can adopt to manage fatigue and the practices individuals can adopt to improve their quality of life by managing fatigue;

·; Reviewing the work schedules and rosters in place using an independently validated model which is regarded as the most accurate predictor of fatigue; and

·; Analysing the data gathered through DSS and DSSi to provide greater insight into the impact of fatigue on the business. This includes looking at productivity, costs, health and safety and other measures which are impacted by fatigue.

Ken Kroeger, CEO of Seeing Machines commented: "As the only integrated provider of fatigue management technology and professional consulting services, Seeing Machines is actively helping our customers manage the impact fatigue is having on their businesses. Our goal is to demonstrate how managing fatigue will result in improved production, decreased costs and better health and safety. We are confident that this more comprehensive offering will help to improve awareness of the need for fatigue management and ultimately help to drive sales of our products in this arena."

Enquiries:

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About the DSS

The DSS is an active safety system that non-intrusively monitors drivers for signs of distraction and fatigue, providing alerting, reporting and escalation capabilities. The DSS comprises a suite of components that work in concert to deliver integrated management and reporting on fatigue and distraction events across an organization. When such events are detected, the DSS suite provides a series of interventions aimed at managing these events and averting accidents caused by operator error. The DSS Suite combines three layers of risk mitigation:

1. Instant in-cab feedback to the driver from the DSS-IVS (in vehicle system);

2. Real-time alerts to fleet dispatchers via the DSS-Relay products; and

3. Management reporting, driver feedback & training, utilizing the DSSi product.

The DSS-IVS sensors monitor the driver's face and eyes, looking for signs of both fatigue and distraction. If the system detects eyes that are turned away from the task at hand, or closed for long enough to become dangerous, the DSS-IVS categorizes these events and issues instant alerts, including: :

·; Audible alerts;and

·; Tactile feedback via seat vibration.

These in-vehicle measures intervene to alert the driver to the dangerous situation, and serve as prompts to re-establish safe operation of the vehicle.

The DSS product suite can also push notification of these alerts to dispatchers and controllers located in central control rooms by taking advantage of the organization's existing communications infrastructure. DSS-Relay allows alerts generated by the DSS-IVS to be instantly forwarded back-to-base, allowing appropriate interventions defined by the Fatigue Management Plan (FMP) relevant to the specific organisation. Such real-time interventions can include:

·; Contacting/communicating directly with the driver,

·; Rotating or resting drivers; and

·; Altering work schedules, etc.

Finally, the DSSi product ties the other components together with integrated data analysis, reporting and decision support systems that provides fleet managers with new tools for managing vehicles and drivers effectively. Coupled with an effective Fatigue Management Plan (FMP) the DSS suite allows organizations to take active steps to manage driver fatigue and distraction in their operations, and mitigate risks at all levels in the process.

General information about the DSS is available from: www.seeingmachines.com/product/dss/.

About Seeing Machines Limited

Seeing Machines is a leading developer of a leading developer of facial image processing software for applications that rely on understanding the movement of human faces and eyes, specializing in automotive, medical, entertainment and research applications. More information is available from our web site: www.seeingmachines.com.