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Launch of Artificial Intelligence TRUE platform

15 Jul 2020 07:00

RNS Number : 0047T
SEC Newgate S.p.A.
15 July 2020
 

15 July 2020

 

SEC Newgate S.p.A.

("SEC Newgate" or the "Group")

 

Artificial Intelligence TRUE® platform for communications industry launch in Italy

 

SEC Newgate (AIM: SECG), the international communications, advocacy and research group, announces the launch of TRUE®, its proprietary AI powered platform to run extensive and totally new-to-market semantic and reputation assessments.

 

TRUE® is being launched in Italy in July following €1.5 million of investment and nearly three years of development in association with a pool of experts from international universities including Bocconi, Italy's leading business school, and Imperial College London. The launch is also being supported by the platform's first client, TreNord, Italy's largest local rail services company, which has been using the tool as a beta tester.

 

TRUE® is initially functional in Italian but, from its inception, has been engineered to work in five European languages (English, French, German and Spanish, in addition to Italian) and will be progressively developed and fine-tuned to be operative in these linguistic contexts; English will be the next development stage of the platform, which is expected to be available during Q4 2020.

 

Commenting on this state-of-the-art technology, Fiorenzo Tagliabue, the Group's CEO, said:

 

"SEC Newgate has taken a significant step forward in boosting the communications industry's influence in reputation assessment through the adoption of Artificial Intelligence. TRUE® will provide unprecedented analysis capability for entities for which reputation is a strategic asset. TRUE® is the sole platform allowing continuous assessment and real time measurement of any reputational aspect across all available public data sources.

 

"TRUE® moves away from traditional reputation assessment tools which only use sample data and were developed to create corporate rankings. Our AI platform is a solid and consistent tool which can analyse an infinite number of data sources to support the protection and development of brand value. It provides senior communications professionals and company executives with detailed insights into all the elements that are positively or negatively impacting their brand's reputation, across a wide range of stakeholders."

 

 

- Ends -

 

Further information:

For further information please contact:

SEC Newgate S.p.A.

 

Fiorenzo Tagliabue (Group CEO)

Telephone: +39 335 6008858

tagliabue@secrp.com

 

Emma Kane (Deputy Group CEO,

CEO Newgate Communications UK)

 

Telephone: +44 (0) 20 3757 6860

emma.kane@newgatecomms.com

 

Sergio Penna (Group CFO)

penna@secrp.com

 

Arden Partners

 

Richard Johnson / Benjamin Cryer

 

Telephone: +44 207 614 5900

Notes to Editors - About SEC Newgate

· Further information is available at www.secnewgate.com

· The Group specialises in research, advocacy and communications and achieves positive change for its clients by operating at the interface of business, politics, markets and media.

· The Group's entrepreneurial roots started in 1989 when SEC S.p.A. was created by Fiorenzo Tagliabue. It became the number one agency in Italy and developed a European presence. On 3 September 2019, SEC S.p.A. and Porta Communications Plc merged to create SEC Newgate S.p.A. This created a top 30 global strategic communications group with a team of 600 SEC Newgate people based at 34 offices, in 15 countries and five continents - from London to Sydney, from Milan to Bogota, and Berlin to Shanghai.

· The Group's principal brands are: ACH SEC Global (Spain); Cambre Associates (Belgium); Cambre Maroc (Morocco); CLAI (France); Kohl PR (Germany); Martis Consulting (Poland); SEC Latam (Colombia); Newgate Communications (Abu Dhabi, Australia, Greater China, Singapore, UK); Newington (UK); Publicasity (UK); SEC Newgate S.p.A. (Italy); SEC Newgate US LLC; and 2112 (UK).

 

 

 

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.
 
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