Superdry Regulatory News (SDRY)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

1. Juliette Wragg

2. Jon Wragg

2

Reason for the notification

a)

Position/status

1. PCA to Jon Wragg

2. eCommerce and Wholesale Director/PDMR

b)

Initial notification /Amendment

1. Initial Notification

2. Initial Notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

SuperGroup Plc

b)

LEI

213800GAQMT2WL7BW361

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Identification code

Ordinary shares of 5 pence each

ISIN: GB00B60BD277

b)

Nature of the transaction

Non-market transfer of 2,000 Ordinary Shares from Juliette Wragg (1) to Jon Wragg (2) for nil consideration.

c)

Price(s) and volume(s)

d)

Aggregated information

e)

Date of the transaction

21 February 2017

f)

Place of the transaction

N/A

SuperGroup Plc

Vanessa Lewis Camacho

+44 (0) 7825 912980

Company Secretary