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Pin to quick picksSealand Cap Regulatory News (SCGL)

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Market Update

17 Jun 2020 07:00

RNS Number : 1525Q
Sealand Capital Galaxy Limited
17 June 2020
 

For immediate release: 17th June 2020

Sealand Capital Galaxy Limited (LSE: SCGL)

("Sealand" or "the Company")

Market Update

New Sky Global Media Limited ("NSG") Contract Wins

Sealand Capital Galaxy Limited (LSE: SCGL) is pleased to update the market on the new strategy of its subsidiary New Sky Global Media Limited ("NSG"), a digital marketing and advertising company which provides professional one-stop solution services to multinational corporations. Sealand also confirms that it has increased its holding in NSG from 55% to 75%.

New Sky Global Media Limited: New Contract Wins

Existing contracts

A contract was entered into by NSG, Tenet (a Multi-Channel Network provider) and Suncity Group Leisure Services Limited ("Suncity") in May 2019, to create a Douyin (also known as Tiktok) account for Suncity. The aim was to build and elevate the brand image of Suncity's membership club. This contract has continued to perform well, generating revenues for the Company. Before the impact of COVID-19, 31 short videos had been uploaded, generating over 90 million views and over two million likes. The recent number of account followers has reached 487,000. The average number of views per video is roughly 270,000 views and approximately 15,000 comments were received.

Off the back of that success and as China and Asia more generally re-open for business, NSG is pleased to announce that it has won an extension to the contract to promote the Hoiana Suncity Resort in Vietnam. The contract has signed for 12 months and is worth USD 85,000 . NSG is looking forward to receiving more advertising contracts from Suncity this year, as NSG has become a trusted service provider to Suncity.

New contracts

NSG has also won contracts to advertise Galaxy Macau and the StarWorld Hotel, building up Galaxy Macau's brand image and promoting the StarWorld Hotel's winter campaign. Advertising is done across the Tencent News mobile application, Tencent Videos and other popular and commonly used mobile applications in China, gaining massive exposure for these clients in China. The contracts will bring USD 220,000 in revenue to NSG in this financial year.

Future development and strategy

Given its existing client base, which predominantly consists of well-known hotels and resort groups based in Macau, NSG is ideally placed to target other businesses in this sector; as well as providing services to other multinational Macau-based corporations in the coming year.

In addition to demonstrable progress in existing projects and the signing of new contracts, NSG is also broadening its media channel coverage by becoming an authorized overseas agent of Southern Metropolis Weekly and Southern Metropolis Entertainment, which are highly regarded media outlets publishing articles in magazines and on social media accounts in China, with a high income target audience.

NSG can help merchants to advertise on these platforms, promote brand information and activities or even arrange collaborative events with Chinese celebrities through Southern Metropolis Entertainment. By becoming Southern Metropolis Weekly's authorized overseas agent, NSG expanded its customer base from corporates to also include individuals. NSG can now also help individuals to establish and elevate their personal brands in China.

 

Commenting on New Sky Global Media's activity, Nelson Law, Executive Chairman of the Company, said:

"We are pleased with NSG's progress and look forward to further development this year. NSG's successes for its clients demonstrate the huge potential in brand building through the creation and production of short video mobile applications. Further development plans for NSG, related to short video mobile applications, are under discussion and there is an opportunity for us to invest more into NSG this year. We are extremely pleased with the meaningful revenues now being generated by NSG for Sealand."

 

-Ends-

 

Enquiries:

 

 

Sealand Capital Galaxy Limited

 

 

 

Law Chung Lam Nelson, Executive Chairman

 

 

+ 44 753 795 9788

 

 

Belvedere Communications

 

 

+44 20 3687 2756

 

Notes to Editors:

· The Company's Shares are traded on the Official List of the London Stock Exchange's main market for listed securities under the ticker SCGL.

· Further information on Sealand is available on its website http://www.scg-ltd.com/

 

Disclaimer

 

This announcement contains certain forward-looking statements. These statements are made by the Company's directors in good faith based on the information available to them up to the time of their approval of this announcement but such statements should be treated with caution due to inherent uncertainties, including both economic and business factors, underlying such forward-looking information. This announcement has been prepared solely to provide additional information to shareholders to assess the Group's strategies and the potential for those strategies to succeed. This announcement should not be relied on by any other party or for any other purpose.

 

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.
 
END
 
 
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