Saga Regulatory News (SAGA)

17 May 2016

Saga plc (the "Company")

Notification of Transactions by

Persons Discharging Managerial Responsibilities

Pursuant to the notification obligations under Disclosure and Transparency Rule 3.1.4, the Company hereby notifies the following changes in the interests of directors and persons discharging managerial responsibility ("PDMRs") in Ordinary Shares of 1 pence each in the Company ("Shares") on 16 May 2016.

Long Term Incentive Plan ("LTIP")

On 16 May 2016, the Company granted an award (in the form of nil-cost options) over Shares under the LTIP ("LTIP Award") as set out in column 3 of the table below. The number of Shares subject to the LTIP Award has been determined by reference to the mid-market price of a Share on Friday, 13 May 2016 (206.6 pence per Share).

The vesting of the LTIP Award is subject to the satisfaction of performance conditions set by the Remuneration Committee of the Company. The LTIP Award will normally vest and become exercisable on the later of the third anniversary of grant and the assessment of the performance conditions, subject to continued employment. Awards are exercisable for 10 years from the date of grant, unless the exercise period is shortened in accordance with the LTIP rules.

Enquiries

Saga plc

Vicki Haynes, Company Secretary Tel: 01303 771199

Enbrook Park

Sandgate

Folkestone

Kent

CT20 3SE