RTHM.L Regulatory News (RTHM)

10 Apr 2008 07:02

Blinkx Plc10 April 2008 blinkx Draws Users in with aniBoom's Original Animations Find animated content from around the world on www.blinkx.com SAN FRANCISCO, CALIF. - April 10, 2008 - blinkx, the world's largest videosearch engine, today announced a partnership with aniBoom (www.aniboom.com), apremier multiplatform animation network for the global distribution ofhigh-quality independent animations and cartoons. Over 200 independent shortfilms from animators across the world are now easily accessible atwww.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also placecontextually relevant advertising against the short films. Teaming up with unique talent from around the world, aniBoom aims to meet theexploding demand for state-of-the-art animation in Web, mobile, TV and gamingplatforms at an unprecedented speed and cost-efficiency. Boasting a vibrantcommunity of world-class animators and animation fans, aniBoom acts as aplatform for artists globally to produce original animated brands and presenttheir work to a vast public forum. Via aniboom.com and aniBoom partner channels,anyone from the professional animator to the animation student and fan is sureto enjoy aniBoom's diverse library of content. "Animation has consistently proven itself as an important medium in theentertainment industry," said Suranga Chandratillake, founder and CEO, blinkx."We're excited to be partnering with aniBoom and bringing so much originalanimated content to our users." "The Internet is one of the key outlets for distributing creative content today,so it's crucial to find innovative methods of expanding our reach online. blinkxwill serve as a fantastic new way for animation fans worldwide to discover ourhighly entertaining content and a new revenue generating opportunity for ourcreator community," said Uri Shinar, CEO and founder of aniBoom. As the pioneer in video search technology, blinkx has built a reputation as thesmartest way to search new forms of online content such as video. With more than220 partners and 18 million hours of indexed video and audio content, includingfavorite TV moments, news clips, short documentaries, music videos, video blogsand more, blinkx uses advanced speech-recognition technology to deliver resultsthat are more accurate and reliable than standard metadata-based keywordsearches. About blinkx blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video searchengine. Today, blinkx has indexed more than 18 million hours of audio, video,viral and TV content, and made it fully searchable and available on demand.blinkx's founders set out to solve a significant challenge - as TV anduser-generated content on the Web explode, keyword-based search technologiesonly scratch the surface. blinkx's patented search technologies listen to - andeven see - the Web, helping users enjoy a breadth and accuracy of search resultsnot available elsewhere. In addition, blinkx powers the video search for many ofthe world's most frequented sites. blinkx is based in San Francisco and London.More information is available at www.blinkx.com. About aniBoom aniBoom (www.aniboom.com) is a premier multi-platform animation network thathouses a unique virtual creators studio to produce the best independent animatedcontent for global distribution. Teaming up with untapped talent around theworld, aniBoom has developed a flexible digital pipeline to create, produce anddistribute compelling high quality animation brands at unusual speed and costefficiencies to web, mobile, gaming and TV media industries. At aniboom.com, the company has brought together a vibrant community of worldclass animators and animation enthusiasts to create, watch and share a growinglibrary of original independent cartoons and animations that crosses multiplegenres and interests. Users can easily create and showcase their work using thesite's dynamic features including a robust DIY tool set called Animachines.Throughout the year aniBoom also engages its community with a variety ofcreative contests offering prizes of up to $50,000 each. The company is based inIsrael with its U.S. headquarters in San Francisco. Press Contacts for blinkx: Tim TurpinSparkpr+1 (415) 321 1894tim.turpin@sparkpr.com Clare GaynerBite Communications+44 (0)20 8834 3454Clare.Gayner@bitepr.com This information is provided by RNS The company news service from the London Stock Exchange