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NeXplore Taps blinkx for Advanced Video Search

25 Sep 2007 11:00

NeXplore Corporation (PINK SHEETS: NXPC), today announced it haspartnered with blinkx, the world's largest video search engine, toprovide advanced video search functionality for NeXplore Search, aninnovative search engine optimized for a superior end-user experienceand the delivery of highly targeted search, display and rich-mediaads. NeXplore Search private beta launch is slated for later thismonth. £ Under the terms of the agreement, blinkx will power video searchfor NeXplore Search, allowing the new search engine to leverageresults from blinkx's index of over 14 million hours of searchableaudio-visual content. NeXplore and blinkx will share revenue generatedfrom ads accompanying video or audio search results displayed on aco-branded results page. £ The rapid growth and promising potential of online videoadvertising is generating great excitement. eMarketer predicts theU.S. online video advertising market will grow from $775 million in2007 - up 89 percent from 2006 - to $4.3 billion by 2011. Pew Internet& American Life Project reports that 57 percent of all Internet userswatch videos online, with 19 percent doing so on a daily basis. Amongthe growing number of Internet users with broadband, 74 percent watchor download videos. Reporting on video's impact on search advertising,IDC notes that while spending on search engine advertising willcontinue to grow, it will gradually lose market share as videoadvertising increases, declining from 40 percent in 2006 to 32 percentin 2011. £ "We're delighted to be powering video search for NeXplore," saidSuranga Chandratillake, founder and CEO, blinkx. "With an index ofmore than 14 million hours of content and our patented, award-winningtechnology, NeXplore users will be able to easily and immediatelyfind, experience and share relevant content." £ "We built NeXplore Search from the ground up with the aim ofproviding users and advertisers a new-generation of searchspecifically optimized for rich-media and video display. blinkxpioneered video search on the Internet and is the world's largestsingle index of rich media content on the Web today. Their leadershipin video search and distribution technology and strong commitment toinnovation and to providing a deeply satisfying experience for usersmakes blinkx a natural fit and great partner for NeXplore," said DionHinchcliffe, chief technology officer for NeXplore Corporation. £ Commenting on the partnership with blinkx, Edward Mandel, chiefexecutive officer for NeXplore Corporation, said: "We are extremelypleased and excited to partner with this established video searchleader. This key strategic relationship with blinkx helps us toquickly and more fully monetize NeXplore Search by enabling us toplace highly relevant advertising against blinkx's vast index of videocontent. Equally important, NeXplore Search users are sure to bethrilled with immediate access to blinkx's comprehensive index ofhigh-quality video content. We look forward to a lasting and mutuallybeneficial relationship with blinkx." £ About blinkx £ blinkx (AIM: BLNX) is the world's most comprehensive video searchengine. Today, blinkx has indexed more than 14,000,000 hours of audio,video, viral and TV content, and made it fully searchable andavailable on demand. blinkx's founders set out to solve a significantchallenge - as TV and user-generated content on the Web explode,keyword-based search technologies only scratch the surface. blinkx'spatented search technologies listen to - and even see - the Web,helping users enjoy a breadth and accuracy of search results notavailable elsewhere. In addition, blinkx powers the video search formany of the world's most frequented sites. blinkx is based in SanFrancisco and London. More information is available at www.blinkx.com. £ About NeXplore Corporation £ NeXplore Corporation (PINK SHEETS: NXPC) improves the onlineexperience by providing Web tools and destinations that empower peopleto drive and define a World Wide Web perfectly suited for their uniqueneeds, interests, and online pursuits. For advertisers, NeXploreoffers a full array of search, display and interactive advertisingproducts to reach and engage targeted consumers. For more informationabout NeXplore Corporation, visit www.nexplore.com. £ Forward-Looking Statements: A number of statements contained inthis press release are forward-looking statements within the meaningof the Private Securities Litigation Reform Act of 1995 that involverisks and uncertainties that could cause actual results to differmaterially from those expressed or implied in the applicablestatements. These risks and uncertainties that could cause actualresults to differ materially from those expressed or implied in theapplicable statements. These risks and uncertainties include, but arenot limited to: our ability to commercialize a proprietary product,our ability to generate product sales and operating profits, potentialvulnerability of technology obsolescence, potential competitiveproducts by better capitalized companies, potential difficulty inmanaging growth, dependence on key personnel, and other risks whichwill be described in future company Securities and Exchange Commissionfilings. Copyright Business Wire 2007
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