RTHM.L Regulatory News (RTHM)

10 Oct 2007 07:01

Blinkx Plc10 October 2007 NEW BLINKX TECHNOLOGY REWARDS CONSUMERS FOR SHARING ONLINE VIDEO AdHoc Widget Places Relevant Advertising Against Your Embedded Video in Five Easy Clicks SAN FRANCISCO, CALIF. - October 10, 2007 - blinkx, the world's largest videosearch engine, today announced unique technology to remunerate consumers whohave embedded video clips into their blogs or webpages. Based on blinkx'sground-breaking AdHoc platform, the new widget places unobtrusive,highly-relevant text advertisements against embedded video from popular sharingsites such as YouTube, GoogleVideo and DailyMotion. blinkx will share 50percent of the revenue generated from the ads with users, and payments will befacilitated through PayPal. Launched in June 2007, blinkx AdHoc is the first contextual advertising platformfor online video, designed to place highly relevant advertising against videocontent on the Web. Just as Google's AdSense transformed advertising on the TextWeb, blinkx's AdHoc platform will revolutionize video advertising by matchingcompelling, customized, TV-style ads to audiences on the Video Web. The AdHoc platform is unique because it was built from the ground up to addressrich media, resulting in more effective marketing for advertisers, highermonetization for content owners and distributors, and, most importantly, auseful, non-disruptive experience for users. "The dramatic growth of online video has been driven by a global audience --individuals who are creating and distributing user-generated content," saidSuranga Chandratillake, founder and CEO, blinkx. "We wanted to reward peoplefor the role they played in sharing and promoting video legally on the Web.blinkx's new AdHoc widget enables Internet users to monetize the video theychoose to embed on their webpages and blogs quickly and easily." AdHoc Widget - Get started today! • Click on the AdHoc tab on www.blinkx.com • Create your account using just your e-mail address and a password. • Enter your PayPal account information for payment. • Copy the embed code of your video from Web sites such as YouTube, MySpace, or Google Video and drop it into the text box indicated. • Finally, copy and paste the AdHoc widget code provided by blinkx into your Web site, blog or social networking page • Start making money! As a pioneer in video search technology, blinkx has built a reputation as themost intuitive way to search new forms of online content such as video. Withmore than 200 partners and fourteen million hours of indexed video and audiocontent, including favorite TV moments, news clips, short documentaries, musicvideos, video blogs and more, blinkx uses advanced speech recognition technologyto deliver results that are more accurate and reliable than standardmetadata-based keyword searches. About blinkx blinkx (London AIM: BLNX) is the world's most comprehensive video search engine.Today, blinkx has indexed more than 14,000,000 hours of audio, video, viral andTV content, and made it fully searchable and available on demand. blinkx'sfounders set out to solve a significant challenge - as TV and user-generatedcontent on the Web explode, keyword-based search technologies only scratch thesurface. blinkx's patented search technologies listen to - and even see - theWeb, helping users enjoy a breadth and accuracy of search results not availableelsewhere. In addition, blinkx powers the video search for many of the world'smost frequented sites. blinkx is based in San Francisco and London. Moreinformation is available at www.blinkx.com. Media Contact: Rachel PetersenOutCast Communications415-392-8282Rachel@outcastpr.com This information is provided by RNS The company news service from the London Stock Exchange