RIV.L Regulatory News (RIV)

1

Details of the person discharging managerial responsibilities / person closely associated

a)

Name

Christopher Rutt

2

Reason for the notification

a)

Position/status

Deputy Chief Financial Officer - PDMR

b)

Initial notification/Amendment

Initial notification

3

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

River and Mercantile Group PLC

b)

LEI

2138005C7REHURGWHW31

4

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument, type of instrument

Ordinary shares of £0.003 pence each

Identification code

GB00BLZH7X42

b)

Nature of the transaction

1. Exercise of options

c)

Price(s) and volume(s)

Price(s)

Volume(s)

1. 186.53p

1. 9,649

d)

Aggregated information

- Aggregated volume

See above

- Price

e)

Date of the transaction

1. 9 May 2019

f)

Place of the transaction

London Stock Exchange