Last checked at 24 Apr 2012 07:00
24 April 2012
Provexis plc
SCIENCE IN SPORT BRAND RELAUNCH
Provexis plc ("Provexis" or the "Company"), the life-science business that develops, licenses and markets scientifically-proven functional food and sports nutrition technologies, is pleased to today announce a full relaunch of the Science in Sport ("SiS") brand design, together with a repositioning of the product range to focus on key growth products in the SiS GO® and SiS REGO® ranges. This relaunch is supported by a new website (www.scienceinsport.com) which will be further enhanced with new e-commerce and social media functionality as the year progresses.
In parallel with the relaunch and as an extension to the SiS GO Gel® range, GO Plus Nitrates launches today. This product has seen positive performance results in a small-scale trial with a GB Olympic team. In recent weeks the product has been used by an elite professional cycling team, and feedback has been very positive. Further clinical trial work and product performance development for this product will continue throughout the year.
Stephen Moon, Chief Executive Officer of Provexis plc, commented:
"We were pleased to finish the last financial year with the SiS brand in strong growth. The brand relaunch and significantly increased marketing support should see this momentum continue. The first of our new product launches for the year, as well as supporting sales growth, will reinforce our position as the leading provider of sports nutrition to endurance athletes."
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For further information please contact:
Provexis plc
Stephen Moon, Chief Executive Tel: 01753 861777
Cenkos Securities plc
Max Hartley / Bobbie Hilliam Tel: 020 7397 8900
Haggie Financial LLP
Matthew Longbottom / Peter Rigby Tel: 020 7417 8989
matthew.longbottom@haggie.co.uk