PURE.L Regulatory News (PURE)

20 Oct 2009 07:00



PureCircle Limited ('PureCircle' or 'the Company') 

PureCircle announces PepsiCo's continuing expansion of stevia-sweetened beverages with launches in CanadaPureCircle (LSE: PURE), the world's leading producer of Natural High Intensity Sweeteners, including Reb A, is pleased to announce that PepsiCo has continued the much anticipated international rollout of stevia sweetened products with the launch in Canada of Aquafina Plus Vitamins 10 Cal, the country's first low-calorie vitamin-enhanced water to feature a pure Stevia extract all-natural sweetener. The water contains PureVia, PureCircle's high purity Reb A natural sweetener. "We are extremely proud to be the first and only nationally available beverage in the country to feature PureVia as a zero calorie, natural sweetener," said Stacy Reichert, President, PepsiCo Beverages Canada. "Consumers have long anticipated a zero calorie natural sweetener and are seeking healthier beverage choices. Our hydration portfolio, including Aquafina Plus+(R) vitamin-enhanced water, has seen explosive growth in Canada, and the Aquafina Plus Vitamins 10 Cal brand is going to further that leadership position". Aquafina Plus Vitamins 10 Cal beverages are available in three unique flavours - Black and Blue Berry, Acai Fruit Punch, and Tropical Cherimoya. Peter Milsted, PureCircle Executive Sales and Marketing Director said: "Consumer acceptance of stevia sweetening in purchasing behaviour is making it easier for global brands to lead the way. Canada is a very important market for PepsiCo and PureCircle and the coming months will see many mainstream product launches. Tabletop has already achieved record levels of penetration in the US since regulatory approval and global rollout is on schedule. We expect more launch announcements to follow in major markets". Enquiries