PTRO.L Regulatory News (PTRO)

24 January 2018

Pelatro Plc

("Pelatro" or the "Company")

Trading Update 

Pelatro Plc (AIM: PTRO), the global precision marketing software specialist, is pleased to provide a trading update for the year ended 31 December 2017, following its admission to trading on the AIM Market of the London Stock Exchange on 19 December 2017 ("Admission"). 

2017 has been a successful year of growth for the Company. Based on unaudited results, revenues for the year ended 31 December 2017 are expected to be greater than US$3 million (2016: US$1.2 million), driven by the addition of four new Telco customers in the year.

The Company continues to focus on Regional Tier 1, 2 and 3 Telco operators and is progressing discussions with several potential new Telco customers, across four continents and looks forward to updating the market as new customers adopt the Company's mViva precision marketing platform.

The funds raised at Admission are being used, in part, to develop the sales and marketing team to drive the rapid growth targeted by Pelatro. In particular, the Company has appointed a high calibre sales individual to specifically target certain parts of Europe and Africa. Further appointments are expected in due course.

Subash Menon, Managing Director of Pelatro, commented: "2017 was a transformational year for the business with continued, rapid growth, and the Company's Admission to AIM. The proceeds of the placing are allowing us to accelerate the global reach of our precision marketing software, mViva, and services; evidenced by our growing pipeline of opportunities. We look forward to further significant growth in the year ahead."

The information communicated in this announcement is inside information for the purposes of Article 7 of Regulation 596/2014.

Enquiries:

Notes to Editors

Pelatro provides precision marketing software for use by its customers in B2C applications, with a current focus on providing multi channel campaign management software to Telcos that provides a contextualised, relevant and personalised solution for end users.

Pelatro's precision marketing solution, mViva, uses Big Data analytics to study growing end user data to reveal patterns, trends, associations and key behavioural traits. mViva then applies algorithms to analyse this data and to identify patterns for each end user. Based on this analysis, relevant offers (which can include additional services or customised campaigns) are made to end users through a variety of channels like SMS, email and apps. mViva allows customers to generate smaller relevant segments of end users, which can be as small as one end user. By using mViva's targeted approach, Pelatro's customers have experienced an increase of up to 5 per cent. of annual incremental revenue per end user through the upselling of products.