PTRO.L Regulatory News (PTRO)

April 17, 2018

Pelatro Plc

("Pelatro" or the "Company")

Contract Win

Pelatro Plc (AIM: PTRO), the global precision marketing software specialist, is pleased to announce a major contract win with a Central Asian subsidiary of a Western European Telco, which has more than 6 million customers. The contract is expected to be worth approximately $1.7 million and is the largest entered into by the Company to date. The majority of the fees are expected to be recognised in 2018. Pelatro will implement its Precision Marketing Solution mViva and will also guide the Telco in setting up a fully-fledged Customer Value Management department along with required processes.

Following this contract win, and building on the revenue visibility provided by its existing client base, the Board is confident that Pelatro will at least meet market expectations for the full year ending 31 December 2018.

The Company remains in discussions with several potential new Telco customers and will provide the market with a more detailed update on new customer progress at the time of the Company's full year results on 1 May 2018.

Subash Menon, Managing Director of Pelatro, commented: "I am delighted to announce this significant contract win with an established European Telco. 2017 was a transformational year and we have made a strong start to 2018. Our pipeline remains healthy and I look forward to updating the market on our future successes. "

The information communicated in this announcement is inside information for the purposes of Article 7 of Regulation 596/2014.

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Notes to Editors

Pelatro provides precision marketing software for use by its customers in B2C applications, with a current focus on providing multi channel campaign management software to Telcos that provides a contextualised, relevant and personalised solution for end users.

Pelatro's precision marketing solution, mViva, uses Big Data analytics to study growing end user data to reveal patterns, trends, associations and key behavioural traits. mViva then applies algorithms to analyse this data and to identify patterns for each end user. Based on this analysis, relevant offers (which can include additional services or customised campaigns) are made to end users through a variety of channels like SMS, email and apps. mViva allows customers to generate smaller relevant segments of end users, which can be as small as one end user. By using mViva's targeted approach, Pelatro's customers have experienced an increase of up to 5 per cent. of annual incremental revenue per end user through the upselling of products.