PTRO.L Regulatory News (PTRO)

11 December 2019

Pelatro Plc

("Pelatro" or the "Group")

Pelatro chosen to provide Business Consultancy for Campaign Management

Pelatro Plc (AIM: PTRO), the global Multichannel Marketing Hub software specialist, is pleased to announce another contract win that further establishes its position in the industry as a company with significant domain expertise to assist telcos in their campaign management activities.

The Group has been selected by one of its existing customers in Asia to provide Business Consultancy for the campaign management activities of the telco. The telco became a customer of Pelatro in 2018 by procuring the licence for mViva Contextual Marketing Solution for campaign management activities. The product went live in their network in early 2019 and the telco has been sending campaigns since then.

This has demonstrated to the telco that relying on the domain expertise of Pelatro to analyse data, devise the campaigning strategy and design appropriate campaigns will enable them to further increase their revenue and reduce churn. As a result, the telco has entered into an agreement with Pelatro for this scope of work as a monthly fixed fee cum gain share engagement. The revenue potential to Pelatro is about US$ 1 million over three years. The agreement is in line with and further validation of the Group's strategy of pursuing deals which brings better quality and higher visibility to our future revenues.

Commenting on this contract win, Subash Menon, Managing Director said: "We are delighted to be chosen for this project with our existing customer as it is further acknowledgement of our domain expertise, ability to cross sell value added services. Further, this will open up a new annuity revenue stream for Pelatro from existing licence customers in line with our strategy of pursing agreements with higher visibility and recurring revenue."

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This announcement is released by Pelatro Plc and, prior to publication, the information contained herein was deemed to constitute inside information under the Market Abuse Regulations (EU) No. 596/2014. Such information is disclosed in accordance with the Company's obligations under Article 17 of MAR. The person who arranged for the release of this announcement on behalf of Pelatro Plc was Nic Hellyer, Finance Director.

Notes to editors

The Pelatro Group was founded in March 2013 by Subash Menon and Sudeesh Yezhuvath with the objective of offering specialised, enterprise class software solutions for customer engagement principally to telcos who face a series of challenges including market maturity, saturation and customer churn.

Pelatro provides its "mViva" platform for use by customers in B2C applications, and is well positioned in the Multichannel Marketing Hub space (MMH) - this is technology that orchestrates a customer's communications and offers to customer segments across multiple channels to include websites, social media, apps, SMS, USSD and others.

For more information about Pelatro, visit www.pelatro.com