13 Mar 2017 07:00
13 March 2017
Porta Communications Plc
("Porta", "the Group" or "the Company")
New Contract Win
The Company is pleased to announce that Publicasity, Porta's wholly owned consumer public relations and digital communications agency, has won a competitive pitch to represent F&F Tesco ("F&F") in the UK and manage a network of agencies across Central Europe ("CE"), including Poland, the Czech Republic, Hungary and Slovakia. F&F offers style-led, contemporary fashion with womenswear, menswear, kidswear and activewear collections. Available in 850 stores across the UK and 966 stores in CE, F&F also has a strong online presence.
F&F will work with the fashion team at Publicasity and its partner agencies including ODD LONDON and MediaCom, to promote its seasonal offerings through media engagement, press events and influencer seeding, as well as support its brand partnerships. Agencies in each of the CE countries will execute PR campaigns within their own markets, reporting into Publicasity.
Paul McCaffrey, Director at Publicasity, will head up the account alongside Associate Director Julie Malamute, reporting into Chris Other, F&F's Global Brand and Marketing Director.
"It is an exciting time for F&F, with a new look and feel for the brand," said Chris Other. "Publicasity successfully demonstrated not only their passion and creativity, but also their understanding of the brand and where we want to go, and how to get cut-through in this highly competitive market."
Paul McCaffrey said: "We are thrilled to be appointed by such a well-known and credible brand as F&F. We are looking forward to showcasing the incredible range, quality and of course value, to both media and consumers in the UK and the CE markets, something we have much experience of as an agency."
Enquiries
Porta Communications Plc
Gene Golembiewski, Finance Director
www.portacomms.com
+44 (0) 20 7680 6500
Redleaf PR (Media Enquiries)
Charlie Geller
Sam Modlin
+44 (0) 20 7382 4769
Notes to Editors:
Porta has two divisions:
• Communications - financial, corporate and consumer public relations, public affairs and research;
• Marketing & Advertising - multi-capability marketing, brand and creative communications.
The Group has offices in Abu Dhabi, Beijing, Brisbane, Bristol, Canberra, Cardiff, Edinburgh, Hong Kong, London, Manchester, Melbourne, Singapore and Sydney.
The brands and companies it owns are: Newgate Communications, PPS Group, Redleaf Communications, Publicasity, 2112 Communications and Summit Marketing Services.
Porta Communications' corporate website is - www.portacomms.com