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Last checked at 
4 Aug 2025 12:00
4 August 2025
Pinewood Technologies Group PLC
("Pinewood.AI")
Completion of Pinewood South Africa Business Acquisition
Further to its announcement on 7 July 2025, Pinewood Technologies Group PLC is pleased to confirm that it completed the acquisition of PWSA on Friday 1 August 2025.
The acquisition will enable Pinewood.AI to fully control its sales and customer service functions in its markets in Southern Africa and to drive continued growth in the region. Since 2009, PWSA has successfully expanded the Pinewood.AI system footprint across South Africa, Zimbabwe, Zambia, Botswana, Eswatini, Namibia and Mauritius, establishing approximately 300 dealer partnerships and 30+ OEM partnerships.
Enquiries:
Headland Consultancy (PR & Communications) | +44 (0) 20 3805 4822 |
Henry Wallers | |
Jack Gault |
About Pinewood Technologies Group PLC:
Established in 1981, Pinewood Technologies Group PLC (Pinewood.AI) is a leading cloud-based full-service technology provider to automotive retailers and OEMs. Pinewood.AI's system is a market-leading automotive intelligence platform, which has been developed collaboratively with dealers and OEMs to provide secure software across sales, aftersales, accounting and CRM. With headquarters located in the UK and North America, Pinewood.AI serves a global user base spanning over 20 countries and has long-standing partnerships with over 50 OEM brands.
Previously part of Pendragon PLC, in 2024 Pinewood.AI became an independent entity following the sale of Pendragon's UK Motor and Leasing divisions to Lithia Motors Inc, one of the largest automotive retailers in North America. In February 2025, Pinewood Technologies Group PLC acquired Seez, an automotive AI & ML SaaS platform. LON: PINE, OTCQX: PINWF
For more information, visit Pinewood.AI
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