PHRM.L Regulatory News (PHRM)

4 May 2005 06:00

4 May 2005 121 Media Inc. ("121 Media" or "the Company") Successful implementation of new technology 121Media Inc. announces today that it has successfully implemented a smallscale operational test of an application of its Javascript Page Sensetechnology.This particular application does not require a partner participation and isaimed at optimising the value of untargeted advertising, which comprises mostof today's online advertising market. The Company's Javascript technology,which is capable of recognizing the meaning of a web page in real time, doesnot require any software to be installed on a user's computer. Havingrecognised the meaning of a web page, the technology is capable of deliveringan appropriate targeted advertisement. This effectively converts untargetedadvertising into targeted contextual advertising at a higher price.The Company's Javascript strategy is to scale up the operation of thisparticular Javascript application, together with seeking other routes to marketfor the technology. The Directors believe that this particular Javascriptapplication, once fully deployed, could, in due course, account for asignificant portion of the Company's revenues. - Ends - Enquiries:121Media Inc. 0870 405 7727 Kent Ertugrul, Chief Executive Hogarth Partnership 020 7357 9477 John Olsen / Barnaby Fry / Ed Westropp END121 MEDIA INC