MXCP.L Regulatory News (MXCP)

7 Jan 2008 07:01

2 ergo Group plc07 January 2008 Embargoed until: 0700, 7 January 2007 2ergo Group plc ("2ergo") New Contract Win 2ergo Launches Interactive Mobile Campaigns For O2 2ergo, the AIM listed provider of convergent mobile communication solutions,today announces a five year contract with O2 for the provision of mobilemarketing services, underpinned by its recently launched MultiSend interactivemessaging suite. MultiSend will enable the mobile communications giant, O2, to revolutionise theway it engages with its 17.8 million customers using a range of personalised andinteractive SMS, MMS and email messaging features, via a single application. Having already completed a number of successful campaigns, 2ergo's MultiSendsuite will be introduced across O2's marketing teams, and plans are in place touse this leading technology to deliver the mobile network operator's coredigital marketing programme. Andrew Day, Head of CRM at O2, said: "We see real potential in MultiSend, itwill allow us to enhance further the O2 experience, communicating andinteracting with all of our customers on a truly one-on-one basis. At apractical level, MultiSend gives us the capability to streamline the manyprocesses involved in delivering multi-media and interactive campaigns to just asingle application." MultiSend will be fully integrated over time with O2's CRM system to maximiseautomation efficiencies and gain a greater insight into customer demands. Thiswill free up time for marketeers to devise further interactive campaigns, drivemarketing results and build on customer relationships. Neale Graham, Joint CEO 2ergo Group plc, said: "MultiSend enables companies toquickly and simply target their customers, capture instant responses and achievethe best possible return on their marketing investments. Whether you have anaudience of hundreds or millions, you can personalise each message or response,so that communication can be fast, frequent and incredibly cost-effective. "It will enable O2 to explore new opportunities in areas such as MMS, and lookto automate campaigns to improve the timeliness of messages being sent, as wellas enhancing the end-user experience. "The service and hosting fees secured by 2ergo under this agreement furtherunderpin the Board's expectations for the year. The Board anticipates that theagreement will also generate additional transaction-based fees, the timing andscale of which will become clear as the relationship with O2 develops overtime." -Ends- For further information, please contact: 2ergo Group plc 01706 221 777Neale Graham, Joint CEOBarry Sharples, Joint CEO Tavistock Communications 020 7920 3150Andrew Dunn Numis Securities Limited 020 7260 1000David Poutney / Stuart Skinner Notes to Editor 2ergo is a leading provider of interactive and multi-channel communicationssolutions using mobile technologies, fixed-line telecommunications and theinternet. Powered by the Group's Multiserve Platform, 2ergo delivers solutionsand services to many sectors of industry, with clients that range from SMEs tomulti-national enterprises, to public sector organisations. The Group'sexpertise enables organisations to advance their use of technology, to switch onnew revenues, optimise business processes and open up new marketing channels. Headquartered in Lancashire, United Kingdom, the Group is listed on AIM, amarket of the London stock exchange (AIM: RGO). About O2 O2 is a leading provider of mobile services to consumers and businesses in theUK. These services include voice, text, media messaging, games, music andvideo, as well as always on data connections via GPRS, 3G and WLAN. Every month,O2's 17.8 million customers send well over a billion text messages. O2 UK ispart of Telefonica O2 Europe which comprises mobile network operators in the UK,Ireland and Slovakia along with integrated fixed / mobile businesses in Germanyand the Czech Republic. Telefonica O2 Europe also owns 50% of the Tesco Mobileand Tchibo Mobilfunk joint venture businesses in the UK and Germany respectivelyas well as having 100% ownership of Be, a leading UK fixed broadband provider O2 was ranked as 5th best place to work in the Best Companies to Work for 2007List and has been awarded a two-star accreditation denoting an 'outstanding'company. (For b-roll footage of O2, please visit www.thenewshub.co.uk) For further information contact the O2 press office on 01753 565656 or emailpressoffice@O2.com This information is provided by RNS The company news service from the London Stock Exchange