MXCP.L Regulatory News (MXCP)

1 Oct 2007 07:02

2 ergo Group plc01 October 2007 Embargoed until 0700hrs 1 October 2007 2ergo Group plc "2ergo" or "the Group" SIGNIFICANT CONTRACT WIN 2ergo, the AIM listed provider of convergent mobile communication solutions, ispleased to announce that it has secured a contract to become a mobile technologypartner for Blyk Ltd (Blyk), the recently launched pan-European free mobileoperator for young people, funded by mobile advertising revenues. Co-founded by the ex President of Nokia, Pekka Ala-Pietila, Blyk has alreadysigned up leading brands such as Buena Vista, Coca-Cola, L'Oreal, MasterCard,XBOX and Adidas. 2ergo's Multiserve Platform is at the heart of the service Blyk now uses topower a range of customer acquisition and marketing services, enabling the newUK mobile operator to engage quickly and innovatively with consumers and drivecampaigns for its advertising customers. Initially focusing on SMS, theMultiserve Platform provides future options to open up additional convergenttechnologies, such as MMS, Video, Voice and WAP. Neale Graham, Joint CEO 2ergo Group plc, comments: "We are delighted to besupporting Blyk with its mobile technology and marketing requirements, and webelieve, as a result of its focused and unique approach to the UK market, itwill prove to be a success. We look forward to supporting the Blyk team movingforward." For further information, please contact: 2ergo Group plc 01706 221 777Neale Graham, Joint Managing DirectorBarry Sharples, Joint Managing Director Tavistock Communications 020 7920 3150Andrew Dunn / Lulu Bridges Notes to Editors About 2ergo 2ergo is a leading provider of interactive and multi-channel communicationssolutions using mobile technologies, fixed-line telecommunications and theInternet. Powered by the Group's Multiserve Platform, 2ergo delivers solutionsand services to many sectors of industry, with clients that range from SMEs tomulti-national enterprises, to public sector organisations. The Group'sexpertise enables organisations to advance their use of technology, to switch onnew revenues, optimise business processes and open up new marketing channels. Headquartered in Lancashire, United Kingdom, the Group is listed on AIM, amarket of the London stock exchange (AIM: RGO). About Blyk Blyk is the new mobile network for 16 - 24s that's funded by advertising. Blyklinks young people with brands they like and gives them free texts and minutesevery month. Blyk was co-founded in 2006 by Pekka Ala-Pietila and Antti Ohrlingand has offices in Helsinki, Finland and London, UK. Blyk is now operating inthe UK, with other European markets to follow. For more information, visit about.blyk.com. This information is provided by RNS The company news service from the London Stock Exchange