Motive Television Plc Regulatory News (MTV)

18 October 2010

Motive Television PLC

("Motive" or "the Company")

AGREEMENT WITH A LEADING EUROPEAN TELEVISION TECHNOLOGY PROVIDER

Motive Television (AIM: MTV), the AIM quoted television technology specialist, is pleased to announce that its 67.7% owned subsidiary, Adecq Digital S.L., ("Adecq") has signed an agreement, anticipated to be worth approximately US$1.1m (£685,782) in the first year, with one of Europe's leading television technology suppliers.

Under the terms of the deal Adecq will integrate its BesTV® non-linear TV software into a major European satellite broadcaster's transmission system and also into consumer set-top boxes. In addition to the anticipated $1.1million in integration and project fees, Adecq anticipates receiving further revenue through software royalties per set-top box ordered.

Giuseppe Flores d'Arcais, Director of Motive and President and co-founder of Adecq, said:

"This is a very important step forward for Adecq. This agreement is further confirmation that there is a demand for our patented Bestv solutions with large broadcasters and pay TV operators to help them generate new revenues.

"We are now well positioned to further accelerate our international expansion and consolidate our position to become the leading provider for On Demand television and new advertising solutions and services."

Leonard M Fertig, Chief Executive Officer of Motive Television, commented: 

"We would like to congratulate Adecq on its accomplishments. Its Bestv technology is rapidly becoming a market leader of push Video On Demand."

Notes to Editors

About Motive Television Plc

Motive Television (www.motivetelevision.co.uk) is a leading media investment company, specialising in digital television technology providers and television rights owners. Based in London, it is listed on the AIM and is led by television industry experts Mick Pilsworth and Len Fertig.

About Adecq Digital S.L.

Adecq Digital is a Spanish company with offices in Barcelona and Casablanca that, under the brand Bestv®, provides end-to-end solutions to broadcasters and pay TV operators for On-Demand Television, Hybrid broadcast-Internet television and new forms of advertising.

The Bestv® broadcast platform allows broadcasters/operators to launch "low cost pay TV" services by combining the efficiency of satellite and terrestrial networks for content delivery with the universality of the Internet, thereby allowing them to offer TV viewers innovative services such as HDTV, 3DTV and VOD in a fast and cost-efficient way. Adecq was founded in 2005 by entrepreneurs Giuseppe Flores d'Arcais and André Vanyi-Robin.