7 Mar 2017 07:00
7 March 2017
mporium Group plc
("mporium" or the "Group")
New commercial agreement for IMPACT
mporium Group plc (AIM:MPM), the "mobile native" technology firm, is pleased to announce a commercial agreement to provide its IMPACT technology product to Essence, a market-leading global digital agency that is majority owned by WPP. This new agreement follows the successful trial of IMPACT on the digital marketing campaign for two of Essence's largest blue-chip clients.
mporium's commercial arrangement with Essence represents a very significant step forward in the commercialisation of IMPACT. The agreement provides the opportunity to work with Essence's global client base.
mporium, is a "mobile native" technology company that enables brands, and the agencies that serve them, to achieve better outcomes from digital advertising campaigns. Uniquely, mporium uses proprietary technology to achieve successful digital advertising campaigns on mobile devices, from brand advertising to direct response.
IMPACT leverages a range of data inputs, including TV, news, sports and social media to manage in real-time the pricing, timing and selection of creative for digital advertising campaigns.
During the trials, mporium used its proprietary technology to perform content switching on both Google AdWords and Facebook. The triggers for these switches were brand-relevant content on TV, live sports and RSS feeds.
The performance generated by the trials was recognised by Essence signing a commercial agreement for the use of mporium's technology.
Regarding the agreement, Ryan Storrar, Head of Biddable Platforms, Essence said:
"Essence is renowned for blending data science, objective media and captivating experiences to build valuable connections between brands and consumers. After completing successful trials with two of our clients, we have seen the benefits that mporium IMPACT can deliver. Essence are pleased to have signed a commercial agreement with mporium, that will allow our clients to leverage mporium's IMPACT Technology on demand."
On securing the agreement mporium's CEO Barry Moat said:
"Essence are widely regarded as one of the most innovative digital agencies. It is a great endorsement for mporium to announce this commercial agreement with an agency of Essence's calibre and it marks a very significant milestone in our company's development."
Enquiries
mporium: | 020 3242 0515 |
Barry Moat |
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N+1 Singer: | 020 7496 3000 |
Gillian Martin Alex Laughton-Scott |
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Buchanan: | 020 7466 5000 |
Charles Ryland |
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Victoria Hayns |
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Notes to editors
About mporium
mporium, is a "mobile native" technology company that enables brands, and the agencies that serve them, to achieve better outcomes from digital advertising campaigns. Uniquely, mporium uses proprietary technology to achieve successful digital advertising campaigns on mobile devices, from brand advertising to direct response. Based in the UK, mporium Group plc is quoted on AIM, the junior market of the London Stock Exchange plc.
About Essence
Essence is a global digital agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, Tesco Mobile and the Financial Times. The agency is more than 540 people strong, manages over $850MM in media spend and deploys campaigns in 71 markets via offices in Chicago, Delhi, London, New York, San Francisco, Seattle, Shanghai, Singapore, Sydney and Tokyo. Part of GroupM, Essence is majority owned by WPP, the world's leading communications services group.