21 Nov 2017 07:00
21 November 2017
Mporium Group plc
("Mporium" or the "Group")
New Commercial Agreement for IMPACT
Mporium Group plc (AIM:MPM), the technology firm delivering event-driven marketing, is pleased to announce a commercial agreement with a pure-play, listed online female fashion eCommerce company.
This follows a successful trial of Mporium's IMPACT technology and unlike previous Mporium deals, no agency was involved; the agreement was signed directly between Mporium and the fashion company.
Mporium's proprietary technology, IMPACT, enables advertisers to identify and monetise micro-moments resulting in improved performance for digital advertising campaigns, from brand advertising to direct response. Over a successful trial period, Mporium used a combination of signals from TV and social media to leverage fashion micro-moments, thereby bolstering the performance of the fashion company's digital advertising campaigns.
Mporium's Chief Executive, Nelius De Groot, said:
"We're delighted, particularly as this is the first agreement we have signed with a brand directly. This highlights the growing awareness of our highly innovative technology in the fashion sector, and the importance of micro moments in the retail industry.
"Online fashion is an increasingly competitive market. Our IMPACT technology provides a real competitive advantage, driving highly tailored marketing at times of proven customer engagement.
"Fashion is an obvious vertical market for Mporium and we look forward to developing our technological capabilities for this industry and capitalising on further opportunities."
Enquiries
Mporium: | 020 3841 8411 |
Nelius De Groot, Chief Executive Officer | |
N+1 Singer: | 020 7496 3000 |
Mark Taylor Michael Taylor Alex Laughton-Scott | |
Alma PR: | 020 3865 9668 |
Rebecca Sanders-Hewett Josh Royston | |
Susie Hudson |
Notes to editors
About Mporium
Mporium is a technology company at the forefront of the transformation in digital marketing. Mporium's proprietary technology enables advertisers, to identify and monetise micro-moments - those moments when there are significant changes in the levels of consumer intent. Using technologies derived from financial services, these micro-moments are used to drive highly performant digital advertising campaigns: from brand advertising to direct response.
Based in the UK, Mporium Group plc is quoted on AIM, the junior market of the London Stock Exchange plc.
www.mporium.com
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