Last checked at 26 Jan 2018 07:00
26 January 2018
Mirriad Advertising plc
("Mirriad" or the "Company" and together with its subsidiaries "the Group")
Mirriad renews contract with Youku
Mirriad Advertising plc, a video technology company delivering in-video advertising globally, is pleased to announce that it has renewed its contract with Alibaba-owned Youku.
Youku, one of China's leading entertainment platforms, deploys Mirriad for in-video advertising, an important component of its content monetization strategy. Youku signed an exclusive contract with Mirriad for China in late 2015 shortly before being acquired by Alibaba. The initial phase of this contract expired in December 2017 and has now been renewed, on a non-exclusive basis.
Youku have been instrumental in introducing in-video advertising to the Chinese market and have run multiple in-video campaigns to-date. Most notable is the recently completed Tangeche campaign. Tangeche is one of China's leading financial automotive leasing businesses and during the period the campaign targeted younger drivers and featured embedded advertising in a large number of shows aired on Youku's platform reaching a very large number of viewers in the target demographic.
Mark Popkiewicz, CEO of Mirriad said:
"We are very excited about this agreement with Youku as we enter the next phase of growth in China. The Tangeche campaign has demonstrated the tremendous marketing power of in-video advertising and it's true potential as an important tool for marketers".
About Mirriad
Mirriad is a video technology company delivering in-video advertising by naturally blending brand advertising into popular entertainment content.
Mirriad creates advertising opportunities within existing video content across multiple shows. Advertisers can reach target audiences in a contextually relevant way without interrupting the viewing experience. The new ad format can be used alone or combined with other media, and is aligned with existing media trading.
Mirriad is headquartered in London, with offices in the leading advertising markets in the world: New York, Mumbai, Shanghai and São Paulo.
Enquiries:
Mirriad Advertising plc Mark Popkiewicz, Chief Executive Officer David Dorans, Chief Financial Officer
| Tel: +44 (0)207 884 2530 |
Financial Public Relations Hudson Sandler LLP Daniel de Belder Bertie Berger | Tel: +44 (0) 20 7796 4133 |