MIRA.L Regulatory News (MIRA)

26 Mar 2007 08:54

Yoomedia PLC26 March 2007 YooMedia plc / Ticker: YOO / Index: AIM / Sector: Media 26 March 2007 YooMedia plc ("YooMedia" or "the Company") Interactive TV Red Button Update YooMedia plc, the AIM-traded interactive media and games group, is pleased toannounce that Celador's "Who Wants To Be A Millionaire?" has returned to air,which uses patented time-stamping technology operated by YooMedia.Additionally, it confirms that the recent events regarding phone-in competitionshave not had a material impact on trading. The Directors believe that theCompany can benefit from these events from the increased uptake of itstechnologies and services, which enable participation by every viewer andelectronic tracking of every transaction. YooMedia's system is used as part of the Who Wants To Be A Millionaire? 'Breakaway' interactive game, in which viewers are invited to answer acontestant's questions using their mobile phones. Viewers have the duration ofthe commercial break to respond and correctly answer the question. The YooMediatechnology, operated on behalf of Honeycone Ltd, a joint venture with SGI Ltd,identifies the fastest respondents and has the ability to process and time-stamp1.8 million text messages per hour. Additionally, YooMedia is pleased to announce it once again supplied the redbutton feature for the 2007 Red Nose day, which provides the return pathcapability, secure data capture and fulfilment of donations made by interactivetelevision for what is the biggest regular television fundraising event in theUK calendar. On the night, YooMedia handled more than 40,000 red buttondonations and is continuing the facility for a further two weeks in order tomaximise the full fundraising potential of red button technology. YooMedia's Group Managing Director Neil MacDonald said, "We were delighted thatthe interactive element of Who Wants to be a Millionaire has gone live again.Our experience in the development of red button content and return pathcapability for both red button and mobile phones equips us well to handle largeevents such as Red Nose Day." In addition to Red Nose Day, YooMedia provides similar services for SportRelief, which alternates with Red Nose Day every other year, as well as theBBC's annual Children in Need event. * * ENDS * * For further information, visit www.yoomedia.com or contact: Michael Sinclair, Executive ChairmanNeil MacDonald, Group Managing DirectorYooMedia plc+44 (0) 20 7462 0870 Isabel CrossleySt Brides Media & Finance Ltd+44 (0) 20 7242 4477 Howard Robinson/Joe PalmerEarly DoorsT: 0207 754 5560E: howard@earlydoors.com / joe@earlydoors.com YooMedia plc YooMedia plc is one of the UK's leading interactive entertainment content andservice providers. It conceives and delivers interactive content with whichbrands can engage and secure transactions from their consumer base. Thisactivity takes place across and can integrate multiple platforms, includinginteractive television, the web and mobile phones. The Company's client base includes broadcasters & content owners; brand ownersand advertisers; gaming operators, and retailers and service providers. This information is provided by RNS The company news service from the London Stock Exchange