MIRA.L Regulatory News (MIRA)

24 Aug 2009 07:00

Mirada Plc Contract win with Uruguayan Government Broadening of market reach in South America

Mirada plc ("Mirada" or "the Company"), the AIM-quoted interactive media and games group, is pleased to announce a new customer contract in its target growth sector of South America and the first contract win for Mirada Uruguay following the recent opening of the Company's first South American office there. The agreement is to provide interactive Television solutions and services, which include local area information products, targeting households in Uruguay.

Mirada has been contracted by the Uruguayan Government to provide a set of interactive services that will be deployed under the Plan Cardales - a Government mandate focused on guaranteeing access to Interactive Digital Television for all Uruguayan households. Based on the Company's existing technology platforms, it will develop and integrate useful TV information services such as: access to information from the Ministry of Public Health, doctor and pharmacy locaters, weather forecasts, as well as t-learning, which provides access to virtual learning resources - materials, courses and tutors.

The first phase of the deployment will begin at the end of August 2009 with the services being delivered to 7,000 households, with the final phase beginning in December. The overall aim is to deliver interactive digital television to all households in Uruguay (over 1 million) within a target timeframe of five years. The Plan Cardales is also focused on those living below the poverty line, with the mandate being to deliver digital information services to these approximate 400,000 households.

For competitive reasons the exact nature of the contract with the Government cannot be disclosed, however it is expected to generate turnover of around USD $500,000 this financial year with further revenues to follow as Mirada develops additional interactive services for the digital television platform in the region. This contract, being the first for the newly opened office, is expected to have a positive impact on Mirada's reach in South America due to the significance and scope of the project. The Company believes this will help position itself as the foremost regional leader and expert in the provision of interactive consumer technology and products.

Jose Luis Vazquez, Chief Executive Officer of Mirada, commented:

"This new contract serves to expand our leadership in interactive digital television around the globe. We have been chosen to lead and deliver these projects due to our innovative products and expertise and hopefully these agreements will lead to additional business in these key growth areas.

"Our new office in Uruguay is making great strides in capturing further business in South America and this first contract with the Government is of great value in terms of solidifying our presence in the region."

24 August 2009Enquiries:Mirada Plc +44 (0) 207 942 7942 Jose Luis Vazquez, CEO Haggie Financial LLP +44 (0) 207 417 8989 Nicholas Nelson/Kathy Boate Nicholas.nelson@haggie.co.uk Seymour Pierce Limited +44 (0) 207 107 8000 Chris Howard Notes to Editors:

Mirada creates and manages services which enable consumers to interact with and purchase digital content on television, mobile, online and bespoke devices. Mirada's products and solutions are used worldwide to deliver interactive TV, VOD, multi-player gaming, digital marketing and payment services. Its products and services have been deployed by some of the biggest names in digital media and broadcasting including Disney International TV, Sky, ITV and MTV Networks.

Headquartered in London, Mirada has commercial offices across Europe and Latin America and operates technical centres in the UK and Spain. For more information, please visit www.mirada.tv