Mediazest Regulatory News (MDZ)

MediaZest Plc ("MediaZest", the "Company" or "Group"; AIM: MDZ) New product launch and first contract win MediaZest, the creative digital out-of-home advertising company, is pleased toannounce the launch of its own unique retail data gathering product, "MediaZestRetail Analytics". The product, which is 100% owned by MediaZest, has been developed inconjunction with Argus Global Biometrics Technologies Ltd pursuant to thememorandum of understanding announced on 15 January 2014. It is the firstscalable intellectual property asset the Group has added since inception. Thetwo parties expect to develop additional products together providingvalue-added services on top of the basic MediaZest Retail Analytics system, andthese are expected to generate significant shared intellectual property assetsfor both parties. The product provides highly advanced reporting analysis for the retail sector,building on the Cognitec FaceVacs Videoscan platform. Using this facerecognition platform, the system can provide anonymous data for the retailerand previously unavailable information to enable them to better understandtheir store dynamics, trading patterns and improve their customer offering andoperational efficiencies. Despite only soft launching in October 2014, the Company has already made itsfirst sale of, and deployed, the product to a global retailer for an initialsite. It expects to announce further similar deals in the next quarter. Chief Executive, Geoff Robertson, said "This development is of tremendoussignificance for the Group. Recent high profile audio visual integrationprojects show how well the Group delivers its work but are by their naturelonger term opportunities and timing can be difficult to predict. The MediaZestRetail Analytics system provides us with a product that in its very naturedelivers constant information and reports to clients and as such will give usbetter ongoing monthly fees and much greater revenue visibility moving forward.We have seen a huge amount of interest in the product when showing existing andprospective clients and we expect it to have a big impact on the business overthe next 12 months and beyond. By providing anonymous but genuine `big data'information to retailers we believe we are leading the market in theinformation currently available in bricks and mortar retail stores. The product is highly complementary to our existing services and indeed ishelping us to measure the success of those services for the client whilstadding an additional revenue stream. We foresee existing customers using thesystem to ascertain success of audio-visual installations and a whole new setof customer using the system purely to provide data to help them run theirbusinesses better." Enquiries: Geoff RobertsonChief Executive OfficerMediaZest Plc 020 7724 5680 Gavin Burnell / Edward HuttonNominated AdviserNorthland Capital Partners Limited 020 7382 1100 Claire Noyce / William Lynne / Niall PearsonBrokerHybridan LLP 020 3713 4581 / 4582 / 4583 Notes to Editors:About MediaZest MediaZest is a creative media agency and audio visual systems integrator thatspecialises in providing innovative marketing solutions to leading retailers,brand owners and corporations, but also works in the public sector in both theNHS and Education markets. The Group supplies an integrated service fromcontent creation and system design to installation, technical support andmaintenance. MediaZest was admitted to the London Stock Exchange's AIM marketin February 2005. For more information, please visit www.mediazest.com