Live Company Regulatory News (LVCG)

29 August 2019

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

Partnership with Imagine Exhibitions, North America

The Company is pleased to announce that its wholly owned subsidiary, Brick Live International ("BLI") Limited has entered into an agreement with Imagine Exhibitions Inc. ("Imagine Exhibitions") a company incorporated in Georgia, USA ("the Agreement").

BLI has appointed Imagine Exhibitions for a five year term as its representative to:

- assist BLI to identify suitable venues in North America (being the USA and Canada) to hire BRICKLIVE Touring Shows and/or

- if requested by BLI, on a case by case basis, to manage BLI's relationship with, and to deliver the Touring Shows to, those venue(s).

The BRICKLIVE Touring shows include Animal Paradise, Big Cats, Brickosaurs, Ocean, Metropolis, Outer Space and Fantasy Kingdom and other new touring shows produced during the term of the Agreement.

The Agreement excludes BRICKLIVE Exhibitions which will continue to be operated through the Group's US joint venture, Parallel Three Six Zero Inc.

Imagine Exhibitions, Inc., is a pioneer in global traveling entertainment and immersive experiences, and has produced more than 50 unique exhibitions in its 10-year history, reaching over 20 million people globally. Earning a reputation for delivering the world's most compelling story-driven immersive experiences, Imagine has toured shows to 155 venues across 92 cities and 23 countries in North America, Europe, the Middle East, Asia, and Australia.

Imagine Exibitions is currently celebrating its 10th year in business. Tom Zaller, President and CEO of Imagine Exhibitions has 25-years experience in the entertainment and exhibition industries and has been instrumental in creating, producing and marketing some of the world's most popular exhibitions and attractions seen by nearly 40 million people. Today, Imagine's team consists of a number of the industry's most talented experts with world class experience in sales, marketing, design, operations, and production.

Within the past five years, Imagine Exhibitions has successfully produced and operated exhibitions with a number of internationally-recognized brands such as Rovio (Angry Birds Universe: The Art & Science Behind a Global Phenomenon), Lionsgate (The Hunger Games: The Exhibition), Universal Brand Development, (Jurassic World: The Exhibition) and NBCU International (Downtown Abbey: The Exhibition).

This partnership brings together two global travelling exhibitors that encompass entertainment, education and interactive experiences within their shows. This partnership represents a significant opportunity to expand the BRICKLIVE brand and to bring the BRICKLIVE experiences to venues across North America. The Company will provide further announcements regarding forthcoming exhibitions at the appropriate time.

BLI and Imagine Exhibitions will launch this important partnership at the 2019 American Zoological Association and Aquariums Annual Conference in New Orleans from the 7 to the 11 September 2019 and will work with venues and zoological organisations across North America to deliver BRICKLIVE touring shows.

David Ciclitira, Chairman of Live Company Group, said "We are very excited to have established a long term partnership with Imagine Exhibitions, one of the world's leading creators and producers of touring shows exhibited globally. This partnership is a fantastic opportunity for both the Company and Imagine Exhibitions to showcase our wide range of BRICKLIVE touring shows and bring the BRICKLIVE experience to venues in America.

We have already seen positive traction in our Zoo programme and we expect this partnership will accelerate the growth strategy for our touring business and we look forward to launching this important partnership in New Orleans in early September. "

Tom Zaller, President and CEO of Imagine Exhibitions said,"I am proud to be partnering with BRICKLIVE to bring their unique creations to the North American market. Here at Imagine, our goal is to deliver immersive, inspiring, and transformative experiences to our clients and their guests. BRICKLIVE'S proven track record of creating unique and engaging touring shows is an ideal alignment with our own mission, and I'm thrilled that we'll be a part of bringing these memorable experiences to brick fans young and old."

Enquiries:

LIVE COMPANY GROUP

Live Company Group plc ("LVCG", the "Company" or the "Group") is a live events and entertainment Company, founded by David Ciclitira in December 2017. The Company was admitted to trading on AIM in December 2017, following the reverse acquisition of Brick Live Group and Parallel Live Group by Parallel Media Group plc.

Brick Live Group is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. BRICKLIVE actively encourages all to learn, build and play, and provides inspirational events and shows where like-minded fans can push the boundaries of their creativity. Bright Bricks is the Group's production centre for building brick-based models. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.

Website: www.livecompanygroup.com.

IMAGINE EXHIBITIONS

Imagine Exhibitions is currently producing over 35 unique exhibitions in museums, science centers, zoos, fairs, shopping centers, resorts, and non-traditional venues worldwide. In addition to developing successful traveling exhibitions, Imagine Exhibitions designs, opens, and operates permanent installations and venues, and consults on building, expanding, and directing museums and attractions. With diverse experience in the museum and entertainment industries, Imagine Exhibitions consistently develops exhibitions that educate and excite while exceeding attendance goals. For more information, visit www.ImagineExhibitions.com or find us on Facebook.