Live Company Regulatory News (LVCG)

23 February 2022

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

KPOP.FLEX: FINAL BANDS ANNOUNCED, TICKET SALES UPDATE

Live Company Group plc (AIM: LVCG) is pleased to announce that the final two bands for day two of KPOP.FLEX which takes place in May 2022 in Frankfurt have been confirmed as Mamamoo and Dreamcatcher.

Mamamoo are a four member girl band with a number one album called White Wind. Dreamcatcher are a seven member girl band formed by Happy Face Entertainment who have released albums in Japanese and Korean. They won the Ten Asia Global Top 10 awards in 2020 for best act Taiwan and have recently released a new album called Dystopia.

Ticket Sales

Ticket sales for day two are at approximately 13,000 after 5 days. Investors are reminded that revenue is generated via ticket sales, merchandising, sponsorship, streaming and consultancy.

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LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into two divisions the first, BRICKLIVE, consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.

The second, LCSE, manages a number of global sports, entertainment and lifestyle events. LCSEs main focus for 2021 has been the successful launch of the Formula E Cape Town race for series 9 in 2023.

It also has a minority investment in Start Art Global Ltd an on-line and physical art and digital art platform (www.start.art).