LSAI.L Regulatory News (LSAI)

15 July 2019

Location Sciences Group PLC

("Location Sciences" or the "Company")

Advisory Panel Appointment

Location Sciences appoints industry veteran Andy Roberts to join Advisory Panel

Location Sciences (AIM: LSAI), the leading location data verification and analytics company, announces the appointment of Andy Roberts to strengthen its Advisory Panel. Andy brings more than 40 years of media trading experience and will advise the Company on its growth strategy for Verify, the world's first independent location verification platform.

Andy takes on this new role following eight years at MindShare, the global media agency network, where he was Global Head of Trading and worked with clients such as Unilever, Ford, Dyson, Booking.com, Chanel and BP. He was responsible for developing best practices to tackle digital fraud, contextual brand safety and viewability. Working closely with global clients and major digital players, Google, Facebook and Oath, Andy gained a wealth of experience and a strong interest in location data transparency.

Prior to MindShare, Andy held a number of senior roles at companies including Village Green and Starcom, representing advertisers such as P&G, McDonalds, NatWest, Audi, Levi's and Barclays. He was also a founding member of BBH's media department that spawned the highly acclaimed media company Motive, where Andy went on to lead the Trading division.

Andy's extensive experience in the media business will help the Location Sciences team to bring greater transparency to location data and identify new opportunities to expand the portfolio of Location Sciences' products.

Mark Slade, Chief Executive Officer of Location Sciences, commented: "We are very proud to have Andy join our advisory team, bringing a new level of knowledge to the Company. We will be able to draw on his experiences working in the digital media landscape and engaging with global agencies."

Andy Roberts commented: "Over the past 40 years, I have seen many major changes in the media business. I have no doubt that location data is the next frontier for the industry to tackle. Building transparency is critical to help brands and agencies access high quality data and drive better performance. I am pleased to be working with the Location Sciences team to take location data verification around the world, helping companies to cut waste and enhance campaign effectiveness."

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About Location Sciences Group PLC:

Location Sciences is the pre-eminent global location verification provider to the $106 billion digital advertising industry. Working in partnership with brands, media agencies and suppliers to reduce ad-wastage and improve the effectiveness of location-based advertising campaigns. 

The digital advertising market place remains unregulated and un-monitored, with an estimated $19 billion wasted on ad-fraud in 2018. Location Sciences has developed Verify, the world's first independent location verification product. Utilising sophisticated machine learning and pattern recognition technologies Verify detects location ad-fraud and shines a light on location data inaccuracy with the aim of bringing back integrity, transparency and trust to the market place.